Content Strategy for the Web

Kristina Halvorson (Autor)

Buch | Softcover

192 Seiten

2009
New Riders Publishing (Verlag)
978-0-321-62006-4 (ISBN)

Infos

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
 
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
 


See content strategy (and its business value) explained in plain language



 Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays  



Learn how to audit and analyze your content



Make smarter, achievable decisions about which content to create and how



Find out how to maintain consistent, accurate, compelling content over time



Get solid, practical advice on staffing for content-related roles and responsibilities

 

Autor

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web. Widely recognized as one of the country’s leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike. In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She lives in St. Paul, Minnesota with her husband and two children.

Inhalt

FOREWORD
INTRODUCTION                            
LEARN
    SOLUTION                         
    PROBLEM  
    DISCIPLINE 
PLAN
    INPUT    
    STRATEGY 
    ARCHITECTURE 
CREATE
    WORKFLOW        
    WRITING
    PUBLISHING
GOVERN
    MEASUREMENT
     RESPONSE
    CULTURE
RESOURCES
ACKNOWLEDGEMENTS
 

Produkt-Details

• Erscheint lt. Verlag: 27.8.2009
• Sprache: englisch
• Maße: 229 x 180 mm
• Gewicht: 310 g
• Themenwelt: Mathematik / Informatik ► Informatik ► Netzwerke
• Themenwelt: Informatik ► Web / Internet ► Web Design / Usability
• ISBN-10: 0-321-62006-2 / 0321620062
• ISBN-13: 978-0-321-62006-4 / 9780321620064
• Zustand: Neuware