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The Web Catalog Cookbook - Cliff Allen, Deborah Kania

The Web Catalog Cookbook

Media-Kombination
512 Seiten
1997
John Wiley & Sons Inc
978-0-471-18331-0 (ISBN)
CHF 83,55 inkl. MwSt
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This text provides advertising and sales people with the advice, tools and templates needed to create a Web catalog. The combined book/CD set contains a wide range of catalog templates, and addresses such questions as how many products should the catalog contain?
This text provides advertising and sales people with the advice, tools and templates needed to create a Web catalog. The combined book/CD set contains a wide range of catalog templates, and addresses such questions as: how many products should the catalog contain?; when do you need sophisticated multimedia graphics or video?; how can customers order directly from your Web catalog?; does your Web server software support advanced CGI programming? The CD ROM offers ready-to-use catalog, order form and banner advertisement templates; Perl scripts to handle customized forms, order processing, clickable graphics and animated icons; 50 pieces of original artwork; GuestTrack software to track and register customers on a Web site; and GT Catalog Lite to link your Web site to a database.

CLIFF ALLEN is President of Allen Marketing Group, a marketing communications firm that specializes in developing interactive marketing programs. He is also cofounder and President of GuestTrack, Inc., a Web software development company that specializes in Web site personalization, Web catalogs, and other Web commerce and marketing software solutions. DEBORAH KANIA is cofounder and Vice President of Sales and Marketing at GuestTrack, Inc., specializing in World Wide Web and software technology. She has also managed Web site development and marketing for Indelible Blue and Wizzywygs, two online catalog Web sites.

Erscheint lt. Verlag 2.7.1997
Zusatzinfo illustrations
Verlagsort New York
Sprache englisch
Maße 235 x 190 mm
Gewicht 765 g
Einbandart Paperback
Themenwelt Informatik Netzwerke Mail Server
ISBN-10 0-471-18331-8 / 0471183318
ISBN-13 978-0-471-18331-0 / 9780471183310
Zustand Neuware
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