Basics Typography 01: Virtual Typography
AVA Publishing SA (Verlag)
978-2-940373-99-4 (ISBN)
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"Basics Typography: Virtual Typography" addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.
Matthias Hillner graduated with a Master of Arts from the Royal College of Art, and subsequently worked as a designer for various design consultancies in London. He uses a typography-led approach for developing multimedia and graphic design solutions.
How to get the most out of this book. Introduction. From visual poetry to modern typography: Visual poetry; Dada; Futurism; Constructivism; Bauhaus and De Stijl; Concrete poetry. Approaching multimedia: Kinetic typography and motion typography; Temporal and transitional typography; Information landscapes; Novelty value; The borderline between image and text. Typography, information and communication: Communicative stages; The perception of time-based information; Intelligibility; Static information and motion graphics; Towards a definition of virtual typography. Digital typography: The digital revolution; Swiss Punk and the Pacific Wave; New trends in Europe; Technology and beyond; The 'cult of the scratchy'; Multidisciplinary design; Coded typography. Typography and the process of reading: Word recognition and Bouma shapes; Serial and parallel letter recognition; Saccadic eye movements; The prospective interpretation of text contexts; Time conciousness; The dialetics of transition. The significance of ambiguity: The medium and the message; Time-based ambiguity; Ambiguity and memory; Information overload; The characteristics of virtual typography; The virtual and the digital; In haste there is error. Bibliography. Index. Acknowledgements. Working with ethics.
| Reihe/Serie | Basics Typography ; 01 |
|---|---|
| Zusatzinfo | 200 colour illustrations |
| Verlagsort | Lausanne |
| Sprache | englisch |
| Maße | 160 x 230 mm |
| Gewicht | 540 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| ISBN-10 | 2-940373-99-X / 294037399X |
| ISBN-13 | 978-2-940373-99-4 / 9782940373994 |
| Zustand | Neuware |
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