The eBay Business Handbook
Harriman House Publishing (Verlag)
978-1-906659-03-5 (ISBN)
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Beat the recession with an eBay business. Anyone can buy and sell on eBay, that's one of the great things about it and one of the reasons it has become such a success and a regular part of so many people's lives. But how many people actually make serious money from eBay? How many people can actually generate significant revenue or give up the day job and run an eBay business full time? Robert Pugh has done just that and in this fully updated and revised edition of his "eBay Business Handbook" he reveals the secrets of his success. It includes details on sales, marketing and business processes and gives you the information you need to use eBay to its full potential, to maximise returns and develop a robust online business. This book has been written for anyone who has ever considered the idea of owning their own business and being their own boss. Whether you want to supplement an existing income, or you want a complete change in life, this book is for you, giving you the confidence and knowledge you need to make that step.
Written in plain English, this guide does not require a grasp of complex computer or business jargon; all that is required is a desire to succeed and an open mind. Unlike other eBay guides, this handbook is based on the personal experiences of an established Powerseller. Everything from the practical concerns of international sales to the purchase of packing materials is covered here. With a fresh, common sense approach to selling, the book includes many hints, tips, and personal recommendations that can be applied to all of your eBay activities, making this book essential reading for both experienced and non-experienced eBayers alike. Perhaps one of the most valuable sections is the one dedicated to finding stock to sell. Where traders obtain their stock is a closely guarded secret and often finding where to buy can be quite daunting. This guide will tell you where to look, how to buy from different sources and, the most interesting of all, how to use eBay as a source of goods. You can discover how the author went from zero to 9,000+ feedbacks (and growing) in just two years.
From the very first LP record to the family car he has sold items into almost every corner of the globe, taken every form of payment known to man, and personally packed a huge variety of items. Anybody can do this, just follow the steps in this guide, dedicate the time, and soon you too could be living the eBay dream.
After 24 years working for the same company, and many years within the corporate sales division, Bob Pugh realised it was time for a change. He began selling on eBay in January 2003, initially by clearing his house of unwanted items, with very little knowledge of computers and no experience of selling via the internet. The first few months proved to be a steep learning curve. But he soon became an established eBay Power Seller and has sold 18,000 items. Now, aged 43, he has retired from full time work and uses eBay to generate an income as and when it is required. Editor of the popular website and blog, www.ebaybulletin.co.uk
About the authorPrefaceIntroduction 1 - A day in the life of an eBay traderA typical day in the life of eBay trader2 - Starting outOverviewWhat exactly is eBay?First stepsWhat to sellWhen to sellResearch the marketEstablish your selling accountDecide on your target marketEstablish your trading terms and conditionsPayment options3 - Preparing for the first auctionOverviewCheck the competitionPrepare your itemPackaging materialsPostPhotographs4 - Creating the first auctionOverviewStage 1: Auction type and categoriesStage 2: Title and descriptionStage 3: Details - price, time, picturesStage 4: Payment and postageStage 5: Review your listing5 - During the auctionOverviewRevise your itemCancelling your bidEnd a listing earlySelling directlyReply to emailFirst auction completed6 - After the auctionOverviewSecond chance offerReceiving paymentPackagingDispatchRelist your unsold item Claiming back fees7 - Refining your auction formatOverviewStandard methodYour own HTML8 - Fraud on eBayOverviewTypes of fraudWhat eBay will and won't do concerning fraudWhat to do if you have been defrauded9 - Developing your online businessOverviewBuilding on your brandSecuring more stockAffiliate salesPower Seller statusTrading worldwide 10 - Managing the paperworkOverviewBusiness planLegal concernsTaxation Self-employmentConclusionAppendices
| Erscheint lt. Verlag | 17.12.2008 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | Petersfield |
| Sprache | englisch |
| Maße | 160 x 232 mm |
| Gewicht | 544 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| ISBN-10 | 1-906659-03-6 / 1906659036 |
| ISBN-13 | 978-1-906659-03-5 / 9781906659035 |
| Zustand | Neuware |
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