Website Visibility

The Theory and Practice of Improving Rankings

Melius Weideman (Autor)

Buch | Softcover

244 Seiten

2009
Chandos Publishing (Oxford) Ltd (Verlag)
978-1-84334-473-5 (ISBN)

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The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.

Professor Melius Weideman is Head of Research Development at the Cape Peninsula University of Technology in Cape Town. During the past two and a half decades he has lectured, researched and published extensively, both locally and internationally, in a variety of fields. These include website visibility, search engines, information retrieval, computer viruses and other technological areas. He has also consulted to the City of Cape Town and a number of companies from industry on website strategy, visibility and other issues. He is a member of: the CSSA, SAICSIT, IRMA, IADIS and ISI.

The trilogy: Users, webpages and search engines; Elements of website visibility and research; The good ones; The bad ones; The ugly ones; Case studies; Recommendations and the future.

Verlagsort	Witney
Sprache	englisch
Maße	156 x 234 mm
Gewicht	380 g
Themenwelt	Informatik ► Web / Internet ► Web Design / Usability
ISBN-10	1-84334-473-4 / 1843344734
ISBN-13	978-1-84334-473-5 / 9781843344735
Zustand	Neuware