The Production Manual
AVA Publishing SA (Verlag)
978-2-940373-63-5 (ISBN)
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This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, providing clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage. The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is a co-author and collaborator on books about packaging design and design principles.
How to get the most out of this book. Introduction. Design basics: Measurements; Standard sizes; Layout. Elements: Image types; File types; Working with images; Image manipulation; Type. Colour: Basic terminology; Colour management; Colour correction; Creative colour; Colour in print; Colour on screen. Pre-press: Resolution; Scanning; Creative techniques; Artwork; Imposition; Proofing. Production: Printing; Print processes; On-press; Paper. Finishing: Binding; Special techniques; Laminates and varnishes; folding and trimming. Glossary. Conclusion. Index. Acknowledgements and contacts.
| Erscheint lt. Verlag | 26.5.2008 |
|---|---|
| Reihe/Serie | Required Reading Range |
| Zusatzinfo | 200 colour illustrations |
| Verlagsort | Lausanne |
| Sprache | englisch |
| Maße | 220 x 300 mm |
| Gewicht | 1050 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Mathematik / Informatik ► Informatik ► Grafik / Design | |
| ISBN-10 | 2-940373-63-9 / 2940373639 |
| ISBN-13 | 978-2-940373-63-5 / 9782940373635 |
| Zustand | Neuware |
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