Helvetica forever

Story of a Typeface

Buch | Hardcover

160 Seiten

2011 | 2. Auflage
Lars Müller Publishers (Verlag)
978-3-03778-121-0 (ISBN)

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Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity – a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica’s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields – from signal design to party flyers.

Lars Müller was born in Oslo 1955 and has been living in Switzerland since 1963. After doing his apprenticship as a graphic designer, and years of apprenticeship and travel in the USA and Holland, he opened a studio in Baden in 1982. In 1983, Lars Müller began publishing books on typography, design, art photography, and architecture.

Sprache	englisch
Maße	190 x 260 mm
Gewicht	155 g
Einbandart	Leinen
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
Themenwelt	Informatik ► Grafik / Design ► Desktop Publishing / Typographie
Schlagworte	Helvetica • Helvetica (Schrift) • Schrift • Typographie • typography
ISBN-10	3-03778-121-1 / 3037781211
ISBN-13	978-3-03778-121-0 / 9783037781210
Zustand	Neuware