Working with Style
Traditional and Modern Approaches to Layout and Typography
1990
Watson-Guptill Publications Inc.,U.S.
978-0-8230-5872-3 (ISBN)
Watson-Guptill Publications Inc.,U.S.
978-0-8230-5872-3 (ISBN)
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This style guide is of use for making decisions about layout and typography. The book presents an analysis of two different typographic approaches, the traditional and the modern style. The workbook provides exercises and specifications, while a 800K disk contains layout templates.
This is a style guide for making decisions about layout and typography. Drawing on a variety of sources, old and new, it presents an overview and analysis of two fundamentally different typographic approaches - the traditional style that evolved over centuries from the Renaissance book, and the modern style that reflects the German-Swiss philosophy of this century. Each style is a reflection of a particular philosophy; each has its own structure and its own set of procedures, priorities and rules. Each section of the book is a model of the style it presents and includes numerous examples, old and new. The book comes with two supplemental materials - a 48-page workbook provides exercises, samples, and specifications for reproducing page samples, grids, and layouts; an 800K disk contains layout templates for traditional and modern formats.
This is a style guide for making decisions about layout and typography. Drawing on a variety of sources, old and new, it presents an overview and analysis of two fundamentally different typographic approaches - the traditional style that evolved over centuries from the Renaissance book, and the modern style that reflects the German-Swiss philosophy of this century. Each style is a reflection of a particular philosophy; each has its own structure and its own set of procedures, priorities and rules. Each section of the book is a model of the style it presents and includes numerous examples, old and new. The book comes with two supplemental materials - a 48-page workbook provides exercises, samples, and specifications for reproducing page samples, grids, and layouts; an 800K disk contains layout templates for traditional and modern formats.
Part 1 The traditional style: layout and design - structure, design principles, elements, layout; traditional typograpy - background, choosing typefaces, typesetting test, display type, hierarchy; examples and summary. Part 2 The modern style: background; principles; elements; typography; structure; layout; examples; summary. Part 3 Workbook: construction basics; constructing margins by spread; constructing a golden rectangle; constructing single page margins; constructing positioning guides; setting up a basic grid; setting up a typographic grid; layout variations on a grid; using traditional structure; one ad six ways; modern graphic elements; recreating a classic page; making text more compact; templates.
| Erscheint lt. Verlag | 13.9.1990 |
|---|---|
| Zusatzinfo | 100 b&w illustrations, bibliography, index |
| Verlagsort | New York |
| Sprache | englisch |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| ISBN-10 | 0-8230-5872-7 / 0823058727 |
| ISBN-13 | 978-0-8230-5872-3 / 9780823058723 |
| Zustand | Neuware |
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