Managing Interactive Media

Project Management for Web and Digital Media

Elaine England, Andy Finney (Autoren)

Buch | Softcover

304 Seiten

2007 | 4th edition
Addison-Wesley Educational Publishers Inc (Verlag)
978-0-321-43693-1 (ISBN)

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A guide to managing interactive projects. It contains chapters which begin with Industry Insights to provide a real business context. It provides guidelines for managing effective digital media projects. It places emphasis on the role of users in the design process, and less focus on the underlying technologies, which can change rapidly.

This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book describes the latest industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing.

Preface
Acknowledgements
1. The IMP (Interactive Media Project) context
2. Initiating interactive projects 1
3. Initiating interactive projects 2 – scoping the project
4. Stakeholders and their influence
5. The client/developer partnership approach to projects
6. Troubleshooting common development problems of interactive projects – developer perspective
7. Troubleshooting common development problems of interactive projects – commissioner perspective
8. The user’s contribution – usability and accessibility
9. Interactive media testing and archiving
10. Legal issues 1
11. Legal issues 2
12. The e-marketing revolution and its impact
13. Team management and interactive projects
Glossary
Index

Erscheint lt. Verlag	2.2.2007
Verlagsort	New Jersey
Sprache	englisch
Maße	169 x 241 mm
Gewicht	514 g
Themenwelt	Mathematik / Informatik ► Informatik ► Grafik / Design
ISBN-10	0-321-43693-8 / 0321436938
ISBN-13	978-0-321-43693-1 / 9780321436931
Zustand	Neuware