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AI Strategy for Sales and Marketing

Connecting Marketing, Sales and Customer Experience

Katie King (Autor)

Buch | Softcover

304 Seiten

2025 | 2. Auflage
Kogan Page Ltd (Verlag)
978-1-3986-2233-3 (ISBN)

Noch nicht erschienen - erscheint am 03.11.2025
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Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in Kent, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.

Erscheint lt. Verlag	3.11.2025
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft
	Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	AI • AI-powered customer insights • Customer date • digital disruption • machine learning • marketing technologies • personalization
ISBN-10	1-3986-2233-8 / 1398622338
ISBN-13	978-1-3986-2233-3 / 9781398622333
Zustand	Neuware