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Successful User Experience

Strategies and Roadmaps
Buch | Softcover
300 Seiten
2025 | 2nd edition
Morgan Kaufmann Publishers In (Verlag)
978-0-443-29082-4 (ISBN)
CHF 99,45 inkl. MwSt
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Successful User Experience: Strategy and Roadmaps, Second Edition provides a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 35 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps.

This book shows how: to bring high-level planning into concrete actionable steps; Design Thinking relates to creating a good UX; to set UX Goals for a product or project; to decide which tool or methodology to use at any given point in the product lifecycle; to take UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products.

Elizabeth has worked as a consultant and employee in several major corporations for over 28 years. Her experience includes design and development, ranging from website and, applications, to hardware products and technology development. Elizabeth has completed projects for many major corporations as well as academic institutions. Elizabeth holds a BA in Fine Art Photography and Printing Technologies from Goddard College and a MS in Visual Studies (User Interface Design and Computer Output) from the Media Lab at MIT.

1. What is User Experience and Why does it matter? 2. Design Thinking 3. UX Thinking 4. Strategies and Roadmap 5. Operations 6. Beyond Mobile: Device Agnostic Design 7. Grids and Wireframes 8. Collecting Data, Qual and Quant 9. In the field, on the ground 10. Global and Local Usability and Design 11. Service Design 12. Getting Buy In 13. A few words about Failure 14. Success Stories 15. Big Picture Takeaway and Templates 16. Glossary

Erscheint lt. Verlag 1.9.2025
Verlagsort San Francisco
Sprache englisch
Maße 191 x 235 mm
Themenwelt Informatik Software Entwicklung User Interfaces (HCI)
ISBN-10 0-443-29082-2 / 0443290822
ISBN-13 978-0-443-29082-4 / 9780443290824
Zustand Neuware
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