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Sorting Out the Chaos for Public Relations Leaders

Marc Compte-Pujol, Joan Cuenca-Fontbona, Paula Pineda-Martínez (Herausgeber)

Buch | Softcover

2024
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
978-3-631-90776-4 (ISBN)

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Disruptive change has become the new normal for organizations and society. War conflicts, climate change and drought, poverty and inequality or the silent increase in violence, abuse and exploitation are some of the most relevant events of today with economic, political, technological, and social consequences that are still unpredictable for organizations and their audiences. Public relations can help organizations solve the challenges in this context because the strategic communication that defines it is one of the essential elements that promote organizational agility: they reduce ambiguity and uncertainty because it is based on research, they inform the public on organizational changes to project positive images and achieve support and alliances and seek constant interaction with stakeholders through two-way communication.

Joan Cuenca-Fontbona is a Tenured Professor on Advertising, Communication and Public Relations at Blanquerna - Ramon Llull University in Barcelona (Spain). He holds more than 50 scientific publications, most of which are academic articles listed on the Web of Science and Scopus databases. He is the current member of the Dircom Association (dircom.org), Dirci Association (dirci.es), European Public Relations Education and Research Association (EUPRERA) and Catalan Communication Society of the Institute of Catalan Studies (SCC-IEC) and the Scientific Coordinator of the Association of Researchers in Public Relations (AIRP). Marc Compte-Pujol is a full-time lecturer on Advertising, Communication and Public Relations at Universitat Oberta de Catalunya (Open University of Catalonia) and a part-time lecturer at Blanquerna - Ramon Llull University in Barcelona (Spain). He holds more than 50 scientific publications, most of which are academic articles listed on the Web of Science and Scopus databases. He is the current Treasurer of the Catalan Communication Society of the Institute of Catalan Studies (SCC-IEC) and the Scientific Coordinator of the Association of Researchers in Public Relations (AIRP). Andrea Oliveira is an Associate Professor in the Advertising and Audiovisual Communication Department at the University of Malaga. Previously, she was a researcher in the Serra Húnter International Excellence Program at University of Girona. With several articles published in prestigious international journals, her lines of research focus on public relations, digital communication, strategic communication, and crisis communication. With more than 15 years of academic experience, she is the Scientific Coordinator of the Association of Researchers in Public Relations (AIRP).

Erscheinungsdatum	29.05.2024
Verlagsort	Berlin
Sprache	englisch
Maße	148 x 210 mm
Gewicht	235 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Pädagogische Psychologie
	Mathematik / Informatik ► Informatik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
Schlagworte	Bahsi • Chaos • Communication Directors • Communication Management • Compte • Corporate Communication • Cuenca • Digitalization • Diversity • Employee engagement • Esra • Fontbona • Institutional communication • Joan • Leaders • Marc • Martínez • Paula • Pineda • Public • Pujol • Relations • sorting
ISBN-10	3-631-90776-1 / 3631907761
ISBN-13	978-3-631-90776-4 / 9783631907764
Zustand	Neuware