Community Building for Marketers
Kogan Page Ltd (Verlag)
978-1-3986-1696-7 (ISBN)
- Noch nicht erschienen - erscheint am 03.03.2025
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The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk.
Community Building for Marketers looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in.
Whether your community is still in its early days or has been around for a while and needs a boost, Community Building for Marketers will help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.
Areej AbuAli is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. In 2024, she was awarded a place in the BIMA 100 list for the Champions for Change: People category.
Chapter - 00: Introduction
Section - 01: Launching your community
Chapter - 01: Finding your why
Chapter - 02: Defining your culture
Chapter - 03: Choosing your platform
Section - 02: Growing your community
Chapter - 04: Spreading the word
Chapter - 05: Retaining your members
Chapter - 06: Connecting through events
Chapter - 07: Dealing with challenges
Section - 03: Scaling your community
Chapter - 08: Gathering insights
Chapter - 09: Developing partnerships
Chapter - 10: Navigating change
Chapter - 11: Building for the future
Section - 04: Stories from community-first brands
Chapter - 12: The TEFL Org: Connecting teachers around the world
Chapter - 13: Sanity: Creating a CMS loved by developers
Chapter - 14: Buffer: Building marketing tools with your customers
Chapter - 15: Learnings from community leaders
Chapter - 16: Conclusion
| Erscheint lt. Verlag | 3.3.2025 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-3986-1696-6 / 1398616966 |
| ISBN-13 | 978-1-3986-1696-7 / 9781398616967 |
| Zustand | Neuware |
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