Blog Marketing
Seiten
2006
McGraw-Hill Professional (Verlag)
978-0-07-226251-3 (ISBN)
McGraw-Hill Professional (Verlag)
978-0-07-226251-3 (ISBN)
All companies, large and small, know that reaching customers directly and influencing - and being influenced by - them is essential to success. With a look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications.
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications
All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing
shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.
"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."
-- John Battelle, Business 2.0
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications
All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing
shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.
"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."
-- John Battelle, Business 2.0
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
| Erscheint lt. Verlag | 16.1.2006 |
|---|---|
| Zusatzinfo | 50 Illustrations |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 654 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-07-226251-6 / 0072262516 |
| ISBN-13 | 978-0-07-226251-3 / 9780072262513 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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