TypeSense
Pearson (Verlag)
978-0-13-219010-7 (ISBN)
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TypeSense makes understanding type easier by taking readers from the broadest decisions, made first in a document or design, to the detailed decisions, made later in the design’s development.
Susan G. Wheeler's enduring fascination with typefaces-the beautiful shapes, diverse styles, and the typographic artwork created from them is something she enjoys sharing with others. Working with type, however, can be daunting for beginning design and typography students or new publication design students. All the details, rules, stylistic variations, and interrelationships feel overwhelming at first. After realizing there were no texts at the intermediate level on the market that addressed the issue as comprehensively as she wanted (history, typesetting, typography design, and publication design) and presented typographic documents and designs from the initial research through to their conclusion. Typesense fills the need for such a text.
Foreword vi
Preface viii
Introduction x
1. FROM THE FOUNDARY TO THE COMPUTER 1
Metal type 3
Phototypography 6
Digital Typography 9
2. SPEAKING THE LANGUAGE OF LETTERS 21
Type Anatomy 22
Type Guidelines and Measurements 25
Typeface Styles 27
Type Family Members 33
Type Font Anatomy 34
3. SETTING TYPE ON A PAGE 40
Typography and Reading 41
Page Guidelines and Measurements 46
Page Typography Preliminaries 48
Page Typography Decisions 50
Page Typography Evaluation 65
4. SETTING TYPE IN A PARAGRAPH 68
Typography and Texture 69
Paragraph Guidelines and Measurements 69
Paragraph Proofreaders’ Marks 73
Paragraph Typography Preliminaries 75
Paragraph Typography Decisions 76
Letterspacing and Word Spacing 86
Paragraph Typography Evaluation 102
5. SETTING TYPE IN A SENTECE 104
Typography and Typographic Form 105
Sentence Guidelines and Measurements 105
Sentence Proofreaders’ Marks 106
Sentence Typography Preliminaries 108
Sentence Typography Decisions 109
Sentence Typography Evaluation 128
6. SETTING TYPE FOR SPECIAL FUNCTIONS 133
Typographic Artistry 133
Typography and Content 134
Sentence Typography for Special Functions 135
7. TYPESETTING AS DESIGN 151
Display Type Design 153
Text Type Design 162
8. GRAPHICS AS TYPE 170
Special Type Effects 171
Designing Graphic Letters 173
The Graphic Ampersand 182
9. TYPOGRAPHS AS TYPOGRAPHIC ART 190
Typographs 192
10. INTEGRATING TYPOGRAPHIC ELEMENTS ON A PAGE 209
Page Typography 210
Vineyards 213
Wine Aficionado 218
Fine Bottling 222
Type Level Consistency 226
11. INTEGRATING TYPOGRAPHIC ELEMENTS IN A PUBLICATION 229
Typographic Continuity 230
Newsletters 231
Magazines 236
Books 240
Type Level Consistency 254
APPENDIX A- Proofreaders’ Marks 256
APPENDIX B- Character and Glyph Charts 263
GLOSSARY- Typographic Terminology 271
SELECT BIBLIOGRAPHY 282
INDEX 284
| Erscheint lt. Verlag | 2.3.2006 |
|---|---|
| Sprache | englisch |
| Maße | 191 x 235 mm |
| Gewicht | 460 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| ISBN-10 | 0-13-219010-9 / 0132190109 |
| ISBN-13 | 978-0-13-219010-7 / 9780132190107 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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