The New Typography in Scandinavia
Bloomsbury Visual Arts (Verlag)
978-1-350-42813-3 (ISBN)
The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement’s transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernizing force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice.
Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.
Trond Klevgaard is a design historian and graphic designer. He is Associate Professor of Design History at Kristiania University College, Norway, where he was previously head of the degree program in Graphic Design. He holds BA (Hons) and MA degrees in graphic design from London College of Communication, UK, and a PhD in History of Design from the Royal College of Art, UK.
Contents
List of Figures
List of Plates
Acknowledgements
Note on Translation
Introduction
1. Origins and Networks
Origins of the New Typography
Scandinavian Nodes in the Avant-Garde Network
Section One: Printing and Advertising Cultures
2. Modification: The Printing Trade's Versions of the New Typography
The New Typography from Avant-Garde Printing to Trade
The New Typography in Scandinavian Printing Education
3. Compartmentalization: Cultures and Practices of Advertising
Jobbing Print, Commercial Art and Lay-Out
Discreet Professional Communication Networks
Competing Cultures of Design and Production
Section Two: Printing and Society
4. Realignment: Functionalism as Ideology, Style and Resistance
From Elementarism to Functionalism
From Funkis to Functional Typography
Towards the Functional Book
5. Isolation: Future-People and Rational Consumers
The Swedish Cooperative Society: Adopter of 'Wild' New Typography
Print Designs of the Avant-Garde Left
Targeting the Young and Femaile Vote through 'Wild' Photomontage
6. Assimilation
The New Typography Under Occupation
A New Style in Neutral Sweden
Conclusion
Glossary
| Erscheinungsdatum | 03.01.2024 |
|---|---|
| Reihe/Serie | Cultural Histories of Design |
| Zusatzinfo | 106 bw illus, 8pp colour plate with 16 colour images |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Kunst / Musik / Theater ► Kunstgeschichte / Kunststile | |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| ISBN-10 | 1-350-42813-2 / 1350428132 |
| ISBN-13 | 978-1-350-42813-3 / 9781350428133 |
| Zustand | Neuware |
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