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Building a Data Culture - Gary W. Griffin, David Holcomb

Building a Data Culture (eBook)

The Usage and Flow Data Culture Model
eBook Download: PDF
2023 | First Edition
XIX, 225 Seiten
Apress (Verlag)
978-1-4842-9966-1 (ISBN)
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In today's fast-paced digital landscape, organizations face an ever-increasing volume of data that holds immense potential for driving business success. However, many businesses struggle to harness this potential due to a lack of understanding and effective utilization of data within their culture. This book is a comprehensive guide that unveils the transformative power of data and provides actionable insights to cultivate a data-driven organizational culture.

The book emphasizes data strategy and data governance's pivotal role in cultivating a mature data culture using practical insights, frameworks, and best practices. This approach ensures robust data culture structures that uphold data integrity, accessibility, and accountability. These structures operate on the people, processes, and technology through analytics, literacy, governance, process management, and data inventory management.

The authors introduce the groundbreaking Usage and Flow Data Culture Model, a unique framework that enables organizations to evaluate and reshape their data culture based on distinct cultural types: Preservationist, Protectionist, Traditionalist, and Progressive. Each culture type is carefully dissected, revealing associated challenges and opportunities, uncovering suitable strategies in the process. 

Developing a worthy data culture necessitates a shift in mindset and the development of relevant skills across the organization. Building a Data Culture is your roadmap to fostering data literacy, promoting data-driven decision-making, and cultivating a data-driven mindset.  

What You'll Learn

  • Assess your organization's current data culture
  • Identify cultural strengths and weaknesses within your organization
  • Develop a data governance program
  • Define data policies and standards and establish decision-making processes

Who This Book is For

Professionals and leaders across various industries who are interested in building a data culture within their organizations. The typical reader may have a background in data management, analytics, business intelligence, or technology, but the book is designed to be accessible to a wide range of readers with varying levels of expertise.



Gary W. Griffin is a noted author, speaker, innovator and consultant who has spent over 30 years in the public and private sectors delivering enterprise solutions that focus on data, analytics, and strategy. He is the inventor of Datalink 1000, a Master Data Management and Data Quality tool. He also developed the data strategy for one of the first web-based assessment systems for K-12 education. Dr. Griffin has a Master of Science and a Doctor of Philosophy in Sociology.


David Holcomb is a speaker, writer, practitioner, and theorist in data warehousing, business intelligence, organizational behavior and culture, and cyber security. His career includes leadership roles in business operations, marketing, sales, product development, and information technology at leading brands, including Verizon, Western Union, and University of Chicago Medicine. Dr. Holcomb holds a Master of Science in Management Information Systems, a Doctor of Philosophy in Business Administration, and a Doctor of Philosophy in Information Technology.



In today's fast-paced digital landscape, organizations face an ever-increasing volume of data that holds immense potential for driving business success. However, many businesses struggle to harness this potential due to a lack of understanding and effective utilization of data within their culture. This book is a comprehensive guide that unveils the transformative power of data and provides actionable insights to cultivate a data-driven organizational culture.The book emphasizes data strategy and data governance's pivotal role in cultivating a mature data culture using practical insights, frameworks, and best practices. This approach ensures robust data culture structures that uphold data integrity, accessibility, and accountability. These structures operate on the people, processes, and technology through analytics, literacy, governance, process management, and data inventory management.The authors introduce the groundbreaking Usage and Flow Data Culture Model, a unique framework that enables organizations to evaluate and reshape their data culture based on distinct cultural types: Preservationist, Protectionist, Traditional, and Progressive. Each culture type is carefully dissected, revealing associated challenges and opportunities, uncovering suitable strategies in the process. Developing a worthy data culture necessitates a shift in mindset and the development of relevant skills across the organization. Building a Data Culture is your roadmap to fostering data literacy, promoting data-driven decision-making, and cultivating a data-driven mindset.  What You'll LearnAssess your organization's current data cultureIdentify cultural strengths and weaknesses within your organizationDevelop a data governance programDefine data policies and standards and establish decision-making processesWho This Book is ForProfessionals and leaders across various industries who are interested in building a data culture within their organizations. The typical reader may have a background in data management, analytics, business intelligence, or technology, but the book is designed to be accessible to a wide range of readers with varying levels of expertise.
Erscheint lt. Verlag 22.11.2023
Zusatzinfo XIX, 225 p. 5 illus.
Sprache englisch
Themenwelt Informatik Datenbanken Data Warehouse / Data Mining
Informatik Netzwerke Sicherheit / Firewall
Informatik Office Programme Outlook
Informatik Theorie / Studium Künstliche Intelligenz / Robotik
Mathematik / Informatik Mathematik Finanz- / Wirtschaftsmathematik
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Betriebswirtschaft / Management Wirtschaftsinformatik
Schlagworte Building a data-driven organization • Change management for data culture • Data culture • Data-driven Decision-making • data governance • Data governance best practices • Data governance framework • Data governance program • data integration • data literacy • Data Management • Data strategy
ISBN-10 1-4842-9966-3 / 1484299663
ISBN-13 978-1-4842-9966-1 / 9781484299661
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