The Management of Continuous Product Development

Empirical Research in the Online Game Industry

Wei Huang (Autor)

Buch | Softcover

131 Seiten

2023 | 1st ed. 2022
Springer Verlag, Singapore
978-981-19-4681-3 (ISBN)

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This book discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities and the constraints on development resources, and how companies can respond to these constraints. The objective of this book is to identify effective management practices in continuous product development. With the continuation of development activities, companies are required to constantly adapt their products to changes in the external environment. In continuous product development, the development process extends beyond product release, and interaction with the external environment is not limited to the planning stage but occurs multiple times throughout the process. What impact does the multiple adaptation activities have on the product performance as development activities become more continuous, and how to use limited development resources to provide stable and constant high-quality adaptation activities with optimal frequency have become urgent issues in the development sites. To address these research questions, this book focuses primarily on the development activities of the online game industry. The factors that bring about superior product performance are examined by combining case studies and questionnaire surveys on online game development projects. Furthermore, user community management is also discussed from the perspective of the interaction process between multiple user groups.

Wei Huang is an associate professor at the Graduate School of Technology Management, Ritsumeikan University. He received his Ph.D. in Management from the University of Tokyo. Previously, he had been an assistant professor and research fellow at the Graduate School of Economics, the University of Tokyo. He also serves as a visiting research fellow at Hitotsubashi University's TDB Center for Advanced Empirical Research on Enterprise and Economy. His research interests include product innovation, product development in software and game industries, production management systems in manufacturing.

Chapter 1　Introduction.- Chapter 2　Literature Review.- Chapter 3　Research Design and Analysis Method.- Chapter 4　Overview of the Chinese Game Industry and Online Game Development.- -Chapter 5　Quantitative Analysis of Continuous Product Development.- Chapter 6 Management of flexibility in continuous product development.- Chapter 7 Management of exhaustion in continuous product development.- Chapter 8 The impact of user interactions on freemium game performance.- Chapter 9 Conclusion.

Erscheinungsdatum	24.10.2023
Zusatzinfo	21 Illustrations, color; 3 Illustrations, black and white; IX, 131 p. 24 illus., 21 illus. in color.
Verlagsort	Singapore
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Informatik ► Software Entwicklung ► Spieleprogrammierung
	Technik
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Continuous Product Development • freemium business model • Game Development • Online Game • Product Operation • user interaction
ISBN-10	981-19-4681-7 / 9811946817
ISBN-13	978-981-19-4681-3 / 9789811946813
Zustand	Neuware