The 10-Second Customer Journey
Practical Inspiration Publishing (Verlag)
978-1-78860-590-8 (ISBN)
You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.
The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.)
However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experience—a feat that siloed companies struggle to achieve.
Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He'll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement.
Why You Should Read This Book:
Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of today’s digital customers. UX is king.
Identify and Target the Right Customers: Discover how to pinpoint your ideal audience and convert them into loyal customers quickly.
Test and Optimize Your Approach: Master the art of testing various strategies to find the most effective way to reach and engage your customers.
Written in an engaging style and packed with original insights, this is a must-read for current and aspiring marketers, customer experience leaders, and digital executives aiming to build robust customer experience strategies for their brands and organizations.
Todd Unger is Chief Experience Officer (CXO) of the American Medical Association, where he has driven record growth and gained international recognition for the AMA CX program. A transformational marketing and digital executive, Unger’s experience places him at the nexus of e-commerce, content, technology, product development and marketing, the building blocks of today’s customer experience.
Cover Page
Praise for The 10-Second Customer Journey
Title Page
Copyright Page
Contents
Introduction
The journey begins
Chapter 1: The accidental CXO
Chapter 2: The need for speed
The playbook
Chapter 3: Customer experience starts with the customer
Chapter 4: Get The Nod
Chapter 5: Creating products that don’t suck
Chapter 6: Telling your story
Chapter 7: #FYCOP (Fix your checkout page)
Chapter 8: Developing a test-and-learn culture
Chapter 9: CX marks the spot
The journey ahead
Chapter 10: The friction-free future
Chapter 11: Bringing it all together, together
Recommended reading
Acknowledgments
Index
About the author
| Erscheinungsdatum | 18.04.2024 |
|---|---|
| Zusatzinfo | 10 Illustrations, black and white |
| Verlagsort | Tadley |
| Sprache | englisch |
| Maße | 140 x 216 mm |
| Gewicht | 363 g |
| Themenwelt | Informatik ► Software Entwicklung ► User Interfaces (HCI) |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-78860-590-X / 178860590X |
| ISBN-13 | 978-1-78860-590-8 / 9781788605908 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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