Hypernomics
John Wiley & Sons Inc (Verlag)
978-1-394-20888-3 (ISBN)
Invisible forces are at work. They push and shove on everything you buy or sell. They affect every concept you want to take to market, all the suppliers you’ll deal with, and every customer you’ll ever see. To be successful, you need to understand them.
See them in detail in ways not possible with other methods.
Hypernomics: Using Hidden Dimensions to Solve Unseen Problems discovers that markets behave according to previously unknown laws set by the buyers and sellers within them. It reveals those rules and how to detect, describe, and deploy them to your advantage. It doesn’t change economics so much as reveal it.
It’s like a microscope looking at pond water, a telescope tilted to the sky, sonar scanning the bottom of the ocean. Hypernomics lets you see into markets in ways you can’t with the unaided eye.
Sailors never navigate without a map. You shouldn’t either, since your ship could wind up on the rocks. Hypernomics gives you the means to create market maps that show you where they have openings and how to fill them by giving customers what they want, don’t have, and can afford. It finds their thresholds and limits and responses to every possible feature in any product you can offer. The interactions Hypernomics describes have been with us since the dawn of humanity. Now you can finally see them and enjoy the advantages your competitors do not have.
Validated by 13 published papers, multiple awards, a patent, and customers such as NASA, Lockheed Martin, Virgin Galactic, and a restaurant down the street, only Hypernomics gives you the ability to solve problems as varied as
How could a restaurant increase revenue by 25% by rearranging seating?
How do you find, describe, and capitalize on open spaces in your market?
What happens when an NFL player decreases his forty-yard dash time by a quarter of a second?
If you tried to exceed a market’s limitations, how could you lose $1B?
How do markets change over time?
Know what you need to. Discover Hypernomics.
DOUG HOWARTH is the founder and CEO of Hypernomics Inc., a firm focusing on 4D market analytics. For the 31 years prior, he worked for Lockheed Martin’s Skunk Works, where he worked as the F-117 Stealth Fighter Manufacturing Program Manager and retired as the head of their Parametric Analysis group.
Introduction 1
CHAPTER 1 A Brief History of Position and Direction 9
Ancient Maps 9
Geography Begins 13
Math and Position Problems 13
Summary 26
Vignette: Restaurant Math 27
CHAPTER 2 Four-Dimensional Systems 29
Dot Plots Begin 29
"X" Marks the Spot 30
Most Markets Don't Address Commodities 31
Cartesian Systems and Negativity 33
Geography Is Never Negative 38
Plotting in Four Dimensions 52
Summary 56
CHAPTER 3 Five-Dimensional Systems 57
Physical Changes over Time 57
Economic Changes over Time 62
Summary 69
CHAPTER 4 Value 71
Human Traits 71
What Does Value Mean in Hypernomics? 75
Determining Value 77
The Market as Laboratory 79
Summary 91
Vignette: The Value of Expanding One's Limits 92
CHAPTER 5 Demand 95
Demand Frontiers 95
Aggregate Demand 102
Average Demand 104
Minimum Demand 105
Proxy Demand 106
Submarket, Sub-Submarket, and Mission Market Demand Curves 107
Product Demand Curves 109
Summary 110
A Hypernomics Vignette: The Value of and Demand for Money 111
CHAPTER 6 Price and Quantity Determination 121
The General Problem Calls for Specifics 121
The Neoclassical View: The Law of Supply and Demand 122
Ferrous Blunder: Universal Claim of Upward-Sloping Supply Curves 125
The Hypernomics View: The Law of Value and Demand 128
Summary 133
A Hypernomics Vignette: The Law of Value and Demand 134
CHAPTER 7 Market Mapping and Financial Cat Scans 137
Got Eggs? 137
Market Map Boundaries 141
Feature and Price Gap Maps 143
Financial Cat Scans 146
Summary 155
CHAPTER 8 Aiming and Missing 157
Neoclassical Aiming 157
Immediate Aiming 158
Immediate Aiming in Hypernomics 163
Ultimate Aiming 165
Ultimate Aiming in Hypernomics 167
Summary 170
CHAPTER 9 N-Dimensional Systems 173
Common Object 1—Pie 174
Common Object 2—Logarithmic Scaling 176
Common Object 3—Rolodex 178
Common Object 4—Concentric Circle 180
Common Object 5—Parallelograms (as in Extendable Mirrors) 181
Starting from (0,0,0,0. . .0) 182
Summary 200
CHAPTER 10 An Amazon Mining Expedition 201
Summary 210
CHAPTER 11 More 211
Vignette: What Do Markets Look Like to Viruses? 213
CHAPTER 12 Appendix: Using Hypernomics on Your Own 217
Stating the Problem 220
Data Collection 221
Data Entry 223
Data Manipulation 225
Data Interpretation 229
Summary 235
Vignette: The Importance of Going Deep into the Data 237
CHAPTER 13 Neoclassical Economics and Hypernomics Differences 241
Glossary 243
References 247
Index 279
| Erscheinungsdatum | 31.01.2024 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 160 x 231 mm |
| Gewicht | 476 g |
| Themenwelt | Mathematik / Informatik ► Mathematik ► Angewandte Mathematik |
| Naturwissenschaften ► Geowissenschaften ► Geografie / Kartografie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie | |
| ISBN-10 | 1-394-20888-X / 139420888X |
| ISBN-13 | 978-1-394-20888-3 / 9781394208883 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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