Fashion Tech Applied
Apress (Verlag)
978-1-4842-9693-6 (ISBN)
We're talking about more than just online shopping. Tap into NFTs, online fitting rooms, and tech solutions for better customer acquisition and increased sales. Fashion tech is more than just clothing covered in LEDs. It is the adoption of value chain optimizations, customer experience enhancing tools, and advanced operations management into existing business models. When taken seriously by the industry, it will be the future of how we all sell and purchase our products and interact with them. With a particular focus on apparel, each section of this book will put a lens on the existing conventions practiced in the industry at all stages of the value chain and how the help of technology could completely transform fashion for a more cost efficient, sustainable and time efficient industry.
Use augmented reality, virtual reality, NFTs, body scanning, 3D design, and more to completely revolutionize how you approach fashion. Both as a consumer and as an amazing designer!
What You'll Learn
- Become more creative in the way you hack any part of the fashion value chain
- Spark inspiration for implementations of new technologies in fashion for both customers and designers
- Adopt and stay forward-thinking by diving into where the industry currently is and where it is going
Who This Book Is For
Decision makers in fashion corporate companies and emerging fashion brands wondering how to innovate in the saturated fashion market, as well as, fashion students with an interest in building the future of fashion. No prior technology knowledge is needed.
Vongai (Von) Noreen Ruzive began chasing fashion tech before she even knew it would be a thing. She’s journeyed from being a young fashion designer exploring the ways in which customers could better envision how her fashion designs would be worn, through frustration of the usual sketches and images not being able to do the trick. Of course the classic video was an option but would not fully illustrate the state of innovation of the garments. This was key to demonstrating her unconventional designs of zip openings in unconventional places on the garments to increase wearability for all women including those with disabilities—something she continues to work on along with teaching 3D printing & laser cutting and leading the partnerships department at a fashion tech venture studio in Paris. All of which have picked her brain in this field of fashion tech. Peter Jeun Ho Tsang is the founder & CEO of Beyond Form, a fashion tech venture studio. Since obtaining a master’s degree in Digital Fashion from London College of Fashion in the late 2000’s, he has developed several fashion tech initiatives including a retail store of the future in London, a lab in Paris, and an MBA program. At Beyond Form, he now works with entrepreneurs globally to build and scale technology solutions for the fashion industry.
lt;p>Chapter 1: Introduction to Fashion Technology
i. Defining the fashion value chain
ii. Defining the garment industry (The different market levels in the industry: who is likely to adopt it or not)
iii. What is technology?
iiii. Why synergise technology with fashion?
Chapter 2: Next Evolution of Design
2. a. Hyperreality: Digital Design
2. a. i. What is fashion design? Digital 3D design softwares: DC Suite, CLO 3D, Browzwear
2. a. ii. Digital 3D design: How brands have used the softwares so far: Nike
2. b. Can anyone now become a designer?
2. b. i. Emergence of digital design platforms: LaunchMart
2. b. ii. Generative design with AI: T-Fashion & IBM
2. c. The role of design in the future
2. c. i. What you need to learn: NFTs
2. c. ii. Future design workforce
Chapter 3: Production and Supply Chain
3. a. Grabbing the fabrics & fastenings: on-demand manufacturing & material sourcing
3. a. i. Emerging supplier platforms: RoundRack
3. a. ii. Block chain: Supplier communication: IBM
3. b. The making
3. b. i. Digital pattern making: Lectra
3. b. ii. Digital lay-planning for sustainability: N-Hega, Marine Serre
3. c. Identify the garment
3. c. i. Tracing stocks
3. c. ii. Digital IDs: EON
3. d. Transparency & traceability
3. d. i. Blockchain: Qbrics; Ariane
Chapter 4: Marketing
4. a. The new tech approach
4. a. i. Fashion in your living room: Augmented reality: Cappasity & Instagram (Gucci)
4. a. ii. Digital fashion shows: The original with a slight twist - Balenciaga Simpsons Show
4. a. iii. Digital fashion shows: Purely rendered for hyperreality - Hanifa
4. a. iiii. Virtual reality: virtual environments & interactivity
Chapter 5: Retail
5. a. The instore experience
5. a. i. The magic mirror: IBM
5. b. The virtual experience
5. b. i. The immersive experience: virtual reality marketplace
5. b. ii. The immersive screen: Haptic technology for clearer tactile product expectations
5. c. The Fitting Issue: Online
5. c. i. Virtual try on - Gucci & Farfetch
5. c. ii. Body scanning - Artificial intelligence & machine learning: TG3D Studio 3. b. iii. Reaching (or not) a new customer: Disabled individuals
5. d. Online only zone
5. d. i. NFTs: Purely online garments - DressX
Chapter 6: Minimum Effort and Maximum Output
i. Redundancy is real
ii. Safeguard your workforce
iiii. Good Ol' Corporates
v. Tiptoeing around the ultimate decision maker in all of this: the customer
Audience: Intermediate
| Erscheinungsdatum | 15.11.2023 |
|---|---|
| Zusatzinfo | 93 Illustrations, color; 8 Illustrations, black and white; XIX, 262 p. 101 illus., 93 illus. in color. |
| Verlagsort | Berkley |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Informatik ► Weitere Themen ► Hardware |
| Schlagworte | Digital Fashion • fashion retail • fashion technology • future of fashion • Operations Management • Optimization • Technology Innovation • Value Chain |
| ISBN-10 | 1-4842-9693-1 / 1484296931 |
| ISBN-13 | 978-1-4842-9693-6 / 9781484296936 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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