Logos that Last (eBook)

How to Create Iconic Visual Branding

Allan Peters (Autor)

eBook Download: EPUB

2023
208 Seiten
Rockport Publishers (Verlag)
978-0-7603-8318-6 (ISBN)

Infos

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.Logos that Last also includes:Detailed case studies that follow designs from concept to completionTips for turning a good idea into a great logoStrategies for extending a great logo into a dynamic brand systemAdvice for turning your passion into your professionWith Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.

Produkt-Details

• Erscheint lt. Verlag: 31.10.2023
• Zusatzinfo: color photos
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
• Themenwelt: Sachbuch/Ratgeber ► Freizeit / Hobby ► Kreatives Gestalten
• Themenwelt: Informatik ► Grafik / Design ► Desktop Publishing / Typographie
• Themenwelt: Sozialwissenschaften
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Adobe Illustrator • Artist • balancing act • Basics • Beginner • bone effect • Brand Identity • business • capturing form • Class • Classic • Company • Composition • conceive • Corporate • Creative • Creativity • dark background vs bright • Develop • diagonal • dialectical solutions • elegant • Emblem • Enduring • Fibonacci • flow refinement • Global • golden ratio • graphic designer • Gridding • Guide • Horizontal • how to create • iconic • Idea • Inspiration • Layout • Logo design book • Logotype • Love • Make • Mark • Marketing • Mastering • mean • Minimal • Modern • modernism • modernist • Monochromatic • Negative • Positive • Professional • Reference • Repetition • sacred geometry • scale • shadow • Silhouette • Simple • simple shapes • Sketchbook • sketching • skillshare • space • Startup • Student • Style • Symbol • System • techniques • Textbook • the importance of angles • theory • Timeless • Type • typography • using grids • Vertical • visual branding
• ISBN-10: 0-7603-8318-9 / 0760383189
• ISBN-13: 978-0-7603-8318-6 / 9780760383186