The Bare Bones of Advertising Print Design

Robyn Blakeman (Autor)

Buch | Hardcover

192 Seiten

2004
Rowman & Littlefield Publishers (Verlag)
978-0-7425-2961-8 (ISBN)

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The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.

Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee.

Chapter 1 Introduction Chapter 2 1 Design and the Advertising Process Chapter 3 2 The Main Ingredient to Great Design Chapter 4 3 The Many Stages of Design Chapter 5 4 The Page, Problems, and Solutions Chapter 6 5 What I Need to Know About Type Chapter 7 6 Newspaper: What's the Big Design Deal? Chapter 8 7 A Look at Each Element as a Design Element Chapter 9 8 Putting the Pieces in Place Chapter 10 9 Let's Give It a Try Chapter 11 10 Magazine: What's the Big Design Deal? Chapter 12 11 A Look at Each Component as a Design Element Chapter 13 12 Putting the Pieces in Place Chapter 14 13 Digital Prepress Chapter 15 14 Let's Give It a Try

Erscheint lt. Verlag	17.12.2004
Verlagsort	Lanham, MD
Sprache	englisch
Maße	163 x 235 mm
Gewicht	422 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Mathematik / Informatik ► Informatik ► Grafik / Design
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-7425-2961-4 / 0742529614
ISBN-13	978-0-7425-2961-8 / 9780742529618
Zustand	Neuware