Data-driven Retailing (eBook)

A Non-technical Practitioners' Guide

Louis-Philippe Kerkhove (Autor)

eBook Download: PDF

2022 | 1st ed. 2022
XV, 257 Seiten
Springer International Publishing (Verlag)
978-3-031-12962-9 (ISBN)

Infos

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

Louis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium).

Produkt-Details

• Erscheint lt. Verlag: 5.10.2022
• Reihe/Serie: Management for Professionals
• Reihe/Serie: Management for Professionals
• Zusatzinfo: XV, 257 p. 53 illus., 9 illus. in color.
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik
• Themenwelt: Mathematik / Informatik ► Mathematik ► Statistik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Algorithmic marketing • Algorythmic marketing • Customer Centricity • Customer Lifetime Value • Customer loyalty • Customer Relationship Management • data analytics • Data Warehousing • Demand forecasting model • Dynamic Pricing • Inventory Management • machine learning • Markdown management • Marketing Automation • Merchandising • Price Strategy • Pricing • product distribution • Product Lifecycle • Retail
• ISBN-10: 3-031-12962-8 / 3031129628
• ISBN-13: 978-3-031-12962-9 / 9783031129629