Principles of Logo Design (eBook)

A Practical Guide to Creating Effective Signs, Symbols, and Icons

George Bokhua (Autor)

eBook Download: EPUB

2022
224 Seiten
Rockport Publishers (Verlag)
978-0-7603-7652-2 (ISBN)

Infos

Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

Produkt-Details

• Erscheint lt. Verlag: 16.8.2022
• Zusatzinfo: 250 color illustrations
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
• Themenwelt: Sachbuch/Ratgeber ► Freizeit / Hobby ► Kreatives Gestalten
• Themenwelt: Informatik ► Grafik / Design ► Desktop Publishing / Typographie
• Schlagworte: Adobe Illustrator • Artist • balancing act • Basics • Beginner • bone effect • Brand Identity • business • capturing form • Class • Classic • Company • Composition • conceive • Corporate • Creative • dark background vs bright • Develop • diagonal • dialectical solutions • elegant • Emblem • Fibonacci • flow refinement • Global • golden ratio • graphic designer • Gridding • Guide • Horizontal • how to create • Idea • Inspiration • Layout • Logo Design • Logo design book • Logotype • Make • Mark • Marketing • Mastering • mean • Minimal • Modern • modernism • modernist • modernist logos • modern logo design • Monochromatic • Negative • Positive • Professional • Reference • Repetition • sacred geometry • scale • shadow • Silhouette • Simple • simple shapes • Sketchbook • sketching • skillshare • space • Startup • Student • Style • Symbol • System • techniques • Textbook • the importance of angles • theory • Timeless • Type • typography • using grids • Vertical • visual branding
• ISBN-10: 0-7603-7652-2 / 0760376522
• ISBN-13: 978-0-7603-7652-2 / 9780760376522