Search Engine Optimization All-in-One For Dummies (eBook)

Bruce Clay, Kristopher B. Jones (Autoren)

eBook Download: PDF

2022 | 4. Auflage
768 Seiten
Wiley (Verlag)
978-1-119-83750-3 (ISBN)

Infos

Get search engines to rank your site as the No. 1 result with help from this comprehensive resource What's the best hiding place in the world? The second page of Google's search results! If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines. You'll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You'll also find out how to: Optimize your webpage with responsive design that makes it irresistible to Google Create a keyword strategy that keeps interested and engaged visitors flowing to your website Generate the backlinks that will teach Google you're a trusted resource and help you climb the search engine results page Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.

Autor

Bruce Clay is considered by many to be the father of search engine optimization, or SEO. He has over 25 years' experience coaching companies to improve their online presence and search results and increase their audience. Kristopher B. Jones is the founder and former CEO of digital marketing agency and affiliate network Pepperjam, which he sold to eBay in 2009. He most recently founded three-time SEO agency of the year finalist LSEO.com and DIY Software company DoItYourselfSEO.com.

Inhalt

Introduction 1

Book 1: How Search Engines Work 5

Chapter 1: Putting Search Engines in Context 7

Chapter 2: Meeting the Search Engines 23

Chapter 3: Recognizing and Reading Search Results 37

Chapter 4: Getting Your Site to Appear in the Right Results 53

Chapter 5: Knowing What Drives Search Results 77

Chapter 6: Spam Issues: When Search Engines Get Fooled 87

Book 2: Keyword Strategy 101

Chapter 1: Employing Keyword Research Techniques and Tools 103

Chapter 2: Selecting Keywords 113

Chapter 3: Exploiting Pay Per Click Lessons Learned 127

Chapter 4: Assigning Keywords to Pages 135

Chapter 5: Adding and Maintaining Keywords 145

Book 3: Competitive Positioning 155

Chapter 1: Identifying Your Competitors 157

Chapter 2: Competitive Research Techniques and Tools 167

Chapter 3: Applying Collected Data 187

Book 4: SEO Web Design 201

Chapter 1: The Basics of SEO Web Design 203

Chapter 2: Building an SEO-Friendly Site 223

Chapter 3: Page Experience Update 249

Chapter 4: Making Your Page Search Engine Compatible 261

Chapter 5: Perfecting Navigation and Linking Techniques 289

Book 5: Creating Content 303

Chapter 1: Selecting a Style for Your Audience 305

Chapter 2: Establishing Content Depth and Page Length 321

Chapter 3: Adding Keyword-Specific Content 347

Chapter 4: Adapting Your Content for Local Search 363

Chapter 5: Dealing with Duplicate Content 373

Chapter 6: Crediting Your Content 391

Chapter 7: Using SEO to Build Your Brand 403

Book 6: Linking 421

Chapter 1: Employing Linking Strategies 423

Chapter 2: Structuring Internal Links 441

Chapter 3: Obtaining Links 457

Chapter 4: Vetting Inbound Links 479

Chapter 5: Connecting with Social Networks 497

Book 7: Optimizing the Foundations 511

Chapter 1: Server Issues: Why Your Server Matters 513

Chapter 2: Domain Names: What Your URL Says about You 537

Chapter 3: Using Redirects for SEO 555

Chapter 4: Implementing 301 Redirects 563

Chapter 5: Watching Your Backend: Content Management System Troubles 577

Chapter 6: Solving SEO Roadblocks 595

Book 8: Analyzing Results 605

Chapter 1: Employing Site Analytics 607

Chapter 2: Tracking Behavior with Web Analytics 627

Chapter 3: Mastering SEO Tools and Reports 641

Book 9: International SEO 655

Chapter 1: Discovering International Search Engines 657

Chapter 2: Tailoring Your Marketing Message for Asia 671

Chapter 3: Staking a Claim in Europe 683

Chapter 4: Getting Started in Latin America 693

Appendix: The Value of Training 699

Index 715

Produkt-Details

• Erscheint lt. Verlag: 11.1.2022
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Theorie / Studium
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Schlagworte: Computer Science • Informatik • Internet • internet business • Suchmaschinenoptimierung
• ISBN-10: 1-119-83750-2 / 1119837502
• ISBN-13: 978-1-119-83750-3 / 9781119837503