CRM Handbook, The (eBook)

A Business Guide to Customer Relationship Management

Jill Dyche (Autor)

eBook Download: EPUB

2001
336 Seiten
Pearson Education (Verlag)
978-0-321-62999-9 (ISBN)

Infos

To compete in today's competitive marketplace, customer focus is no longer simply nice to have-it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: The various roles CRM plays in business, and why it's more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they're symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies who've done CRM the right way "e;

Produkt-Details

• Erscheint lt. Verlag: 9.8.2001
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Datenbanken
• Themenwelt: Mathematik / Informatik ► Informatik ► Office Programme
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-321-62999-X / 032162999X
• ISBN-13: 978-0-321-62999-9 / 9780321629999