Electronic Media

Then, Now, and Later

Norman Medoff, Barbara K. Kaye (Autoren)

Buch | Softcover

384 Seiten

2004
Pearson (Verlag)
978-0-205-34530-4 (ISBN)

Infos

With a unique focus on technology and the Internet, Electronic Media: Then, Now, Later keeps students abreast of emerging changes in the broadcasting field today. This text provides students with the information they need to understand past, present and future trends in the broadcasting industry by using a unique “See it Then, See it Now, See it Later” chapter structure. Electronic Media: Then, Now, Later covers trends in technology and new media and has one of the best and most understandable discussions of the ratings process in the field today. A companion web site provides graphic and animated depictions of how communication technologies work, further discussion of topics introduced in the text, and continually updated information to keep the text fresh and at the forefront of current events in the industry.

Inhalt

 1. Electronic Media in a Changing Environment.


 2. Tuning into Radio.


 3. Turning on the Television.


 4. Exploring Cable, Satellite, and Other Delivery Systems.


 5. Logging onto the Internet.


 6. The Pitch about Programming.


 7. All About Advertising.


 8. Connecting Audience Measurement to Sales.


 9. Buying into Electronic Media Business and Ownership.


10. Behind the Scenes of Station Operations, Promotions, and Production.


11. Zooming into Corporate, Institutional, and Educational Electronic Media.


12. Courting Regulation, Legal Issues, and Ethics.


13. The Influences and Effects of Mass Media.


14. New Technologies, New Uses, New Lifestyle.

Produkt-Details

• Erscheint lt. Verlag: 9.12.2004
• Sprache: englisch
• Maße: 276 x 213 mm
• Gewicht: 762 g
• Themenwelt: Mathematik / Informatik ► Informatik
• Themenwelt: Technik
• ISBN-10: 0-205-34530-1 / 0205345301
• ISBN-13: 978-0-205-34530-4 / 9780205345304
• Zustand: Neuware