Introduction to Digital Economics

Foundations, Business Models and Case Studies

Harald Øverby, Jan Arild Audestad (Autoren)

Buch | Hardcover

XVII, 353 Seiten

2021 | 2nd ed. 2021
Springer International Publishing (Verlag)
978-3-030-78236-8 (ISBN)

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Innovations and developments in technology have laid the foundations for an economy based on digital goods and services-the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today's business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb.
This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.

Harald Øverby is a Professor at the Norwegian University of Science and Technology (NTNU). He has degrees in Computer Science, Economics, and Information and Communication Technology. Prof. Øverby has published over 80 papers in international journals and conferences in the areas of communication technology, digital economics, business modeling, data coding and optical networking.
Jan Arild Audestad is Professor Emeritus at the Norwegian University of Science and Technology (NTNU). Trained initially in theoretical physics, Prof. Audestad has more than 50 years of experience working in the telecommunication industry, mainly as a researcher, research manager, and advisor to the top management of Telenor. He has also been an Adjunct Professor at NTNU for 25 years, teaching in the areas of communication networks, digital economics, strategy, and information security.

The Digital Economy.- Information and Communication Technologies.- Convergence of Technologies and Services.- Digital Economy Ecosystem.- Digital Market Evolution.- Digital Goods and Services.- Production Models.- Value Creation Models and Competitive Strategy.- Network Effects.- Multisided Platforms.- Path Dependence.- Lock-in and Switching Costs.- Digital Monopolies and Oligopolies.- Mergers and Acquisitions.- Standards.- The Long Tail.- Digital Markets.- Digital Market Modeling.- Digital Business Models.- Big Data Economics.- Net Neutrality.- Digital Regulation.

Erscheinungsdatum	14.08.2021
Reihe/Serie	Classroom Companion: Business
Zusatzinfo	XVII, 353 p. 116 illus., 17 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	715 g
Themenwelt	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
Themenwelt	Wirtschaft ► Allgemeines / Lexika
Schlagworte	Digital Economics • digital markets • ICT • Intelligent Technologies • internet of things • Lock-in and Switching Costs
ISBN-10	3-030-78236-0 / 3030782360
ISBN-13	978-3-030-78236-8 / 9783030782368
Zustand	Neuware