The Communications Consultant’s Foundation

Leveraging Public Relations Expertise for Personal and Client Success

Roger Darnell (Autor)

Buch | Softcover

174 Seiten

2021
Routledge (Verlag)
978-1-032-01267-4 (ISBN)

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For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.

After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including:

• The basics of positive, proactive, strategic communications for individuals and organizations

• What it means to be a PR expert in the creative industry and to do great work

• An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more

• Customer service and all it entails

• Extensive exploration of the PR toolset and its application in real-world marketing scenarios

This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.

Roger Darnell is an author, communications consultant, publisher, and speaker. Already central to billions of positive media impressions worldwide, his ambitious collaborations with entrepreneurs and media luminaries continue soaring to new heights.

Preface & Foreword; Part I Foundations; 1 Reputation Management and Ethics; 2 Creativity; 3 Strategy; 4 Personal Brands and Branding; Part II The Arena; 5 Leadership and Management; 6 Objectives; 7 Business Brands and Branding; 8 Business Development; 9 Customer Service; 10 Integrated Marketing in Action; 11 Cash Flow and Project Flow; Part III Communications Consulting; 12 The Communications Consultant in Practice; 13 Consistencies and Variations by Client Size; 14 Media and its Usage; 15 My Version and Your Version; 16 Is Consulting Right for You?

Erscheinungsdatum	29.09.2021
Zusatzinfo	6 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	272 g
Themenwelt	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-032-01267-6 / 1032012676
ISBN-13	978-1-032-01267-4 / 9781032012674
Zustand	Neuware