Word Association Thematic Analysis

A Social Media Text Exploration Strategy

Mike Thelwall (Autor)

Buch | Hardcover

111 Seiten

2021
Morgan & Claypool Publishers (Verlag)
978-1-63639-067-3 (ISBN)

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Describes word association thematic analysis, a mixed methods strategy to identify themes within a collection of social web or other texts. The book identifies these themes in the differences between subsets of the texts,and to identify the differences between a topic-focused collection of texts and a reference collection.

This book explains the word association thematic analysis method, with examples, and gives practical advice for using it. It is primarily intended for social media researchers and students, although the method is applicable to any collection of short texts.

Many research projects involve analyzing sets of texts from the social web or elsewhere to get insights into issues, opinions, interests, news discussions, or communication styles. For example, many studies have investigated reactions to Covid-19 social distancing restrictions, conspiracy theories, and anti-vaccine sentiment on social media. This book describes word association thematic analysis, a mixed methods strategy to identify themes within a collection of social web or other texts. It identifies these themes in the differences between subsets of the texts, including female vs. male vs. nonbinary, older vs. newer, country A vs. country B, positive vs. negative sentiment, high scoring vs. low scoring, or subtopic A vs. subtopic B. It can also be used to identify the differences between a topic-focused collection of texts and a reference collection.

The method starts by automatically finding words that are statistically significantly more common in one subset than another, then identifies the context of these words and groups them into themes. It is supported by the free Windows-based software Mozdeh for data collection or importing and for the quantitative analysis stages.

Mike Thelwall, Professor of Data Science, leads the Statistical Cybermetrics Research Group at the University of Wolverhampton, UK. He has developed free software and methods for social media sentiment analysis and for systematically gathering and analyzing web and social web data. He is particularly interested in social science applications of web data. His program SentiStrength is sold commercially, given free to academics, and used in several academic social media analysis toolkits. He has co-authored hundreds of refereed journal articles and has written three books. He is an associate editor of the Journal of the Association for Information Science and Technology and sits on four other editorial boards.

Acknowledgments
Introduction
Data Collection with Mozdeh
Word Association Detection: Term Identification
Word Association Contextualization: Term Meaning and Context
Word Association Thematic Analysis: Theme Detection
Word Association Thematic Analysis Examples
Comparison Between WATA and Other Methods
Ethics
Project Planning
Summary
References
Author Biography

Erscheinungsdatum	01.03.2021
Reihe/Serie	Synthesis Lectures on Information Concepts, Retrieval, and Services
Verlagsort	San Rafael
Sprache	englisch
Maße	191 x 235 mm
Themenwelt	Mathematik / Informatik ► Informatik ► Datenbanken
	Mathematik / Informatik ► Informatik ► Netzwerke
	Mathematik / Informatik ► Informatik ► Theorie / Studium
	Informatik ► Weitere Themen ► Hardware
ISBN-10	1-63639-067-6 / 1636390676
ISBN-13	978-1-63639-067-3 / 9781636390673
Zustand	Neuware