The Art of Promotion
Unique Production Techniques for Outstanding Graphic Design
Seiten
2003
Rockport Publishers Inc. (Verlag)
978-1-59253-010-6 (ISBN)
Rockport Publishers Inc. (Verlag)
978-1-59253-010-6 (ISBN)
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Technology can be a challenge for designers to harness with confidence. It only improves a design if it actually works. This volume enables designers of all ability levels to employ technology confidently in ways that distinguish their work from the competition.
For all its power to make pieces "pop", technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works - a risk many professionals are afraid to take for fear of the repercussions. This volume enables designers of all ability levels to employ technology confidently in ways that distinguish their work from the competition. The author deconstructs an array of pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect "on the cheap". For professionals and students alike, this title should offer creative ways to leverage the power of technology in design.
For all its power to make pieces "pop", technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works - a risk many professionals are afraid to take for fear of the repercussions. This volume enables designers of all ability levels to employ technology confidently in ways that distinguish their work from the competition. The author deconstructs an array of pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect "on the cheap". For professionals and students alike, this title should offer creative ways to leverage the power of technology in design.
Lisa L. Cyr is a designer/illustrator, writer, and national lecturer whose clients include advertising agencies, corporations, and publishers. The author of "Brochure Design That Works" (Rockport), Cyr writes for many industry publications, and her creative work has been exhibited nationally and internationally. She lives in Pennsylvania.
Erscheint lt. Verlag | 1.11.2003 |
---|---|
Zusatzinfo | 250 illustrations |
Sprache | englisch |
Maße | 216 x 279 mm |
Gewicht | 1000 g |
Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
Mathematik / Informatik ► Informatik ► Grafik / Design | |
Technik | |
ISBN-10 | 1-59253-010-9 / 1592530109 |
ISBN-13 | 978-1-59253-010-6 / 9781592530106 |
Zustand | Neuware |
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