The Business of Design (eBook)

Balancing Creativity and Profitability

Keith Granet (Autor)

eBook Download: EPUB

2021
224 Seiten
Princeton Architectural Press (Verlag)
978-1-64896-034-5 (ISBN)

Infos

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Produkt-Details

• Erscheint lt. Verlag: 15.6.2021
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
• Themenwelt: Sachbuch/Ratgeber ► Freizeit / Hobby ► Kreatives Gestalten
• Themenwelt: Mathematik / Informatik ► Informatik ► Grafik / Design
• Schlagworte: architect career books • architecture management books • architecture project planning and management • architecture project planning and management books • architecture project planning books • architecture reference books • books for architects • books for designers • books on design • books on design careers • books on design thinking • business of design • business of design book • career books for designers • client management • design books • design career • design career books • design thinking • design thinking books • Granet and Associates • holly hunt • how to be a successful designer • Human Resources • keith granet • Leaders of Design Council • Licensing • Marketing • Product Development • running a design business • running a successful design business • Social Media • Studio Designer • the business of design • the business of design balancing creativity and profitability • the business of design book • the business of design Keith Granet • working from home
• ISBN-10: 1-64896-034-0 / 1648960340
• ISBN-13: 978-1-64896-034-5 / 9781648960345