Voices That Matter

iOS Developers Conference Session: Let the Inmates Come Out and Play!: Designing a Creative Process for iOS Development

Jason Festa (Autor)

2011
Addison Wesley (Hersteller)
978-0-13-298019-7 (ISBN)

Infos

Apart from pro apps, very small engineering teams, some with no design input at all, usually handle all aspects of iOS development. Jason Festa shares some of challenges he has faced when building out creative teams within an iOS engineering group. In this session, Jason will address questions such as: ~ How can a designer help define the product? ~ What are the differences between game design, user experience, user interface, product design and so on? ~ How do you know it's time to hire a designer? Jason also explains a process that gives engineers and executive level product owners the ability to discuss, challenge, and interact with prototypes before engineers are assigned to write any code.



Conference attendees said this about the session:



A nice overview of design roles.
Presenter had good knowledge and experience to share.
Another good design session on an important topic.

Autor

Jason Festa is an Associate Creative Director at Disney Mobile in Palo Alto, CA. He has been designing mobile focused products for 10+ years, working directly with client, backend, and frontend engineering teams. Jason joined Disney Mobile in summer 2010 when Disney acquired Tapulous, the makers of the most downloaded iOS game "Tap Tap Revenge". At Tapulous, Jason was responsible for building/managing internal and external creative talent as well as being a central point between art, design, and engineering. In his own words.... "I love building products with small, focused teams. From concept to design to determining market share and how the products we build can make revenue. I enjoy ownership over A/B testing ideas to increase growth (whether that be users, revenue, DAU, etc). My strategy is to build fast, test it like crazy, and listen to early adopters."

Produkt-Details

• Erscheint lt. Verlag: 29.12.2011
• Verlagsort: Boston
• Sprache: englisch
• Themenwelt: Informatik ► Software Entwicklung ► Mobile- / App-Entwicklung
• ISBN-10: 0-13-298019-3 / 0132980193
• ISBN-13: 978-0-13-298019-7 / 9780132980197
• Zustand: Neuware