Media Design
The Practice of Communication Technologies
Seiten
2003
Pearson (Verlag)
978-0-13-061028-7 (ISBN)
Pearson (Verlag)
978-0-13-061028-7 (ISBN)
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This timely new book provides practical information, supported by theory, on how to use print, audio, and video technology in designing mediated messages.
For courses in Desktop Publishing, Visual Communication, or Graphics Programs.
This book consists of applying known and accepted design concepts to varied new technologies being used in today's society. This text introduces both teacher and student to new technologies and the proper use of technology in the communications process. The chapters cover both the theory and practice of technology as a communication tool. Another important feature of this book is that it explains and models the proper design principles, which are being sorely ignored in the current use of communication technology. Finally, we provide practical instances and supply examples the instructor can use in class to demonstrate the proper and improper use of the technology.
For courses in Desktop Publishing, Visual Communication, or Graphics Programs.
This book consists of applying known and accepted design concepts to varied new technologies being used in today's society. This text introduces both teacher and student to new technologies and the proper use of technology in the communications process. The chapters cover both the theory and practice of technology as a communication tool. Another important feature of this book is that it explains and models the proper design principles, which are being sorely ignored in the current use of communication technology. Finally, we provide practical instances and supply examples the instructor can use in class to demonstrate the proper and improper use of the technology.
1. Media Harmony.
2. The Medium Is Message?
3. Perception.
4. Visual Technology.
5. Audio Technology.
6. Digital Video.
7. Digital Presentations.
8. Graphic Design for the WWW.
9. Default Design.
10. New Technology.
| Erscheint lt. Verlag | 13.11.2003 |
|---|---|
| Sprache | englisch |
| Maße | 202 x 253 mm |
| Gewicht | 386 g |
| Themenwelt | Informatik ► Grafik / Design ► Desktop Publishing / Typographie |
| ISBN-10 | 0-13-061028-3 / 0130610283 |
| ISBN-13 | 978-0-13-061028-7 / 9780130610287 |
| Zustand | Neuware |
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