Modeling Software Markets

Empirical Analysis, Network Simulations, and Marketing Implications

Falk Graf Westarp (Autor)

Buch | Softcover

XII, 208 Seiten

2003 | 1. Softcover reprint of the original 1st ed. 2003
Physica (Verlag)
978-3-7908-0009-8 (ISBN)

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As social beings, humans are not living in isolation but rather interact and communicate within their social network via language, meant to convey parts of some conceptualization from the sender to a single recipient or a set of recipients. Communities of agents not only share a common language but also the individual conceptualizations of the world (real and abstract) have to overlap to a significant extent, allowing for efficient reference to whole conceptual structures like "the German constitution", "game theory" or "medical sciences". For "societies" of interacting technical devices or software agents the situation is not quite as Babylonian since although these agents are meant to act individually (and also have a private state and private knowledge) in most cases they are designed to refer to one common ontology or standardized protocol and thus do not have to deal with misunderstanding. However, the more these systems become interconnected, the more this situation resembles the one described for societies of human agents even though the misunderstanding might be easier to detect when the different reference ontologies are made explicit and published. Obviously, in both cases standardization of a common language or set of rules for interaction reduces the individual degree of freedom for the sake of compatibility and benefits derived from interaction. In his work, Falk Graf von Westarp addresses the software market as a domain strongly depending on compatibility effects of the individuals' decisions.

1 Introduction.- 2 Characteristics of Software Markets.- 3 Empirical Analysis of Software Markets.- 4 Modeling Decisions on Software Standards in Information Networks.- 5 Diffusion of Innovations and Network Effect Theory.- 6 Simulation Model of the Software Market.- 7 Marketing Implications.- 8 Conclusions and Further Research.- References.- List of Figures.- List of Tables.- List of Used Symbols.- List of Abbreviations.

Erscheint lt. Verlag	22.1.2003
Reihe/Serie	Information Age Economy
Zusatzinfo	XII, 208 p.
Verlagsort	Heidelberg
Sprache	englisch
Maße	155 x 235 mm
Gewicht	350 g
Themenwelt	Mathematik / Informatik ► Informatik
	Wirtschaft ► Allgemeines / Lexika
	Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
Schlagworte	Diffusion of Innovations • Enterprise Resource Planning • Informationssystem • Marketing • Markt (ökonom.) • Markt (Ökonomie) • Markt (Ökonomie.) • Modeling • Network Effects • Network Simulations • Planning • Simulation • Social Networks • Software • Software Markets • Standardization
ISBN-10	3-7908-0009-0 / 3790800090
ISBN-13	978-3-7908-0009-8 / 9783790800098
Zustand	Neuware