Digital Business Models
Routledge (Verlag)
978-0-367-33865-7 (ISBN)
The scope of the book includes the relationship between the monetisation and scalability degree of business models. The book describes the place and role of the digital business ecosystem in the process of digital transformation. It demonstrates ideological and functional conditions for the use of the concept of sharing to design innovative business models while also presenting a multi-dimensional approach to the use of Big Data and their monetisation in the context of business models. Digital Business Models shows the place and role of ecological and social factors in building digital business models that are part of the concept of the circular economy and presents the contemporary conditions of a sustainability concept that meets the ethical challenges of doing digital business. It demonstrates how important the social factors of business model design and the creation of social value are in modern business and demonstrates. The book explores the servitisation of digital business models using digital technologies and features case studies on the effective solutions of business models that use servitisation as a factor supporting the monetisation of business models.
Written for scholars exploring the efficiency and effectiveness of business models related to contemporary concepts – Sharing Economy, Circular Economy, Network Economy, Big Data, so on – and those designing business models taking into account social aspects, it will also be of direct interest to entrepreneurship courses.
Adam Jabłoński is an Associate Professor and Head of Institute of Management in WSB University in Poznan, Poland. He is also Vice-President of the Board of a reputable management consulting company "OTTIMA plus" Ltd. of Katowice, and President of the "Southern Railway Cluster" Association of Katowice. Marek Jabłoński is an Associate Professor in WSB University in Poznan, Faculty in Chorzow, Poland. He is also President of the Board of a reputable management consulting company "OTTIMA plus" Ltd of Katowice and Vice-President of the Association "Southern Railway Cluster" in Katowice.
1: The theory of the digital economy 2: Digital business models in the new economy 3: Social aspects in digital business models 4: Monetisation in digital business models 5: Analysis of the digital business models of the new economy 6: Case study of a digital business model 7: Conclusion
| Erscheinungsdatum | 12.10.2020 |
|---|---|
| Reihe/Serie | Routledge Studies in Innovation, Organizations and Technology |
| Zusatzinfo | 28 Tables, black and white; 52 Line drawings, black and white; 52 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 2740 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Datenbanken |
| Mathematik / Informatik ► Informatik ► Theorie / Studium | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-367-33865-3 / 0367338653 |
| ISBN-13 | 978-0-367-33865-7 / 9780367338657 |
| Zustand | Neuware |
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