The Knowledge Game
Revolution in Learning and Communication
Seiten
1998
Cengage Learning EMEA (Verlag)
978-0-304-70326-5 (ISBN)
Cengage Learning EMEA (Verlag)
978-0-304-70326-5 (ISBN)
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This is a record of the process of active learning as a small company discovers the potential of electronic communication for their publishing programme. It then provides an account of early practice in relationship marketing and action learning as developed in International Management Centres.
This is a record of the process of active learning as a small company discovers the potential of electronic communication for their publishing programme. It then provides an account of early practice in relationship marketing and action learning as developed in International Management Centres (IMC). The text explains how electronic publishing can transform the educational process, and explores how electronic customer databases have changed marketing and promotion practices. It maintains that electronic media will result in a new breed of more confident, more democratic and responsible workers, who make decisions, pursue needed information, network worldwide and will become a marketing intelligentsia.
This is a record of the process of active learning as a small company discovers the potential of electronic communication for their publishing programme. It then provides an account of early practice in relationship marketing and action learning as developed in International Management Centres (IMC). The text explains how electronic publishing can transform the educational process, and explores how electronic customer databases have changed marketing and promotion practices. It maintains that electronic media will result in a new breed of more confident, more democratic and responsible workers, who make decisions, pursue needed information, network worldwide and will become a marketing intelligentsia.
E-postcards from the other side; embracing electronic publishing; the ins and outs of electronic publishing; re-engineering knowledge logistics; author authority in the ascendant; rogue learning on the company reservation; leading courageous managers on; return on investment in management development; networking and its leadership processes; designing a quality action learning process for managers; creating a marketing intelligentsia; journey to marketing clubland; learning in marketing clubland; realizing the benefits of a marketing intelligentsia.
| Erscheint lt. Verlag | 24.9.1998 |
|---|---|
| Zusatzinfo | 15figs. |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 169 x 244 mm |
| Gewicht | 470 g |
| Themenwelt | Informatik ► Grafik / Design ► Desktop Publishing / Typographie |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-304-70326-5 / 0304703265 |
| ISBN-13 | 978-0-304-70326-5 / 9780304703265 |
| Zustand | Neuware |
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