Digital Transformation in Business and Society (eBook)

Theory and Cases

Babu George, Justin Paul (Herausgeber)

eBook Download: PDF

2019 | 1st ed. 2020
XVII, 300 Seiten
Springer International Publishing (Verlag)
978-3-030-08277-2 (ISBN)

Infos

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

Babu George is Associate Professor of Management at Fort Hays State University, USA.

Justin Paul is Professor at Graduate School of Business, University of Puerto Rico, & Rollins College-Florida, USA

Inhalt

Contents 5
Notes on Contributors 8
List of Figures 14
List of Tables 15
Chapter 1: Introduction 16
Introduction 16
The Digital Transformation of Businesses and Societies 17
A Brief Overview of the Chapters 19
Conclusion 22
References 23
Chapter 2: Human Flourishing in Smart Cities 27
Introduction 27
Socially Constructed Norms and Values of Smart Cities 28
Characteristics of Smart Cities 29
Logical Reasons for the Rise of Smart Cities 32
Why Do Smart Cities Matter? 33
A Tale of Two Cities: Singapore and Songdo 34
Singapore 35
Songdo, Republic of Korea 36
Lessons Learnt from Singapore and Sondgo 38
Critique of Smart Cities and Human Flourishing 39
A Paradigm for Human Flourishing in Smart Cities 42
Implications to Public Policy and Higher Education 45
Responsible Data Policy 46
Open and Collaborative Governance Structure 46
Heavy Investment in People and Community 47
References 48
Chapter 3: On How Big Data Revolutionizes Knowledge Management 52
Introduction 52
Technology-Driven Business Transformation 53
Knowledge Management 55
Big Data and the 3V Model 56
The Contextual Relationship Between Big Data and Knowledge Management 58
Role of KM in Big Data 61
Role of Big Data in Personal Knowledge Management (PKM) 61
The Role of Big Data in Customer Knowledge Management(CKM) 63
Integration of Knowledge Management and Big Data 64
Conclusion 66
Limitation and Future Scope 67
Appendix 68
References 69
Chapter 4: Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation 74
Introduction 74
Brief History of Social Media Marketing 76
Theoretical Framework: Electronic Word-of-Mouth (eWOM) 78
Successful Strategies 80
Create Good Content 81
Get the Right People to Spread the Message 81
Create Virtual Communities of Individuals with Common Interests 82
Careful Planning and Little Intervention 82
Create Separate Strategies for Each Channel 83
Design Products that Create Buzz 83
Make the Message Memorable and Interesting 84
Leverage Emotional Connections 84
Offer Exclusivity 84
Harness the Power of Storytelling 85
Solicit Feedback 85
Intensify Social Media Presence to Increase Reach 86
Include the Rest of the Marketing Communications Mix 87
Managerial Implications 87
Limitations and Implications for Future Research 89
References 90
Chapter 5: Social Media Technologies and Export Marketing 95
Introduction 95
Theoretical Foundation 98
Literature Review 99
Thematic Areas 101
Social Media Adoption and Exporting SMES 102
Social Media Export Marketing Capabilities 104
Social Media and Export Relationship Performance 105
Conceptual Framework 107
Conclusion 108
References 109
Chapter 6: Data Analytics and Predictive Analytics: How Technology Fits into the Equation 115
Introduction 115
The Value of Analytics 118
How Technology Impacts Analytics 120
Applications of Technology in Analytics 121
How Technology and Analytics Come Together 123
References 123
Chapter 7: Effective Engagement of Digital Natives in the Ever-Transforming Digital World 125
Introduction 125
Getting Familiar with the Digital Natives 127
What Can Companies Do for Digital Natives? 129
As Employees 129
As Customers 130
Skills That Are Needed for the Digital Workplace 132
Discussion and Conclusion 134
References 135
Chapter 8: Robotics, Artificial Intelligence, and the Evolving Nature of Work 138
Introduction 138
The Economics of Robotics and AI 141
Directions of RAIA Impacts on the Labour Market 143
Staying Competitive on the Labour Market 146
Conclusion 147
References 149
Chapter 9: The Dark Side of Big Data: Personal Privacy, Data Security, and Price Discrimination 155
Introduction 155
Benefits and Challenges to Business and Society since the Big Data Era 156
Personal Privacy and Data Security 156
New Business Pattern 156
Price Discrimination 157
Discussion and Conclusion 160
References 162
Chapter 10: Digital Finance for Financial Inclusion and Inclusive Growth 164
Introduction 164
Conceptualizing Digital Finance 165
Conceptualizing Financial Inclusion 166
Effect of Digital Finance on Financial Inclusion 166
Methodology 167
Empirical Findings 167
Case Study 170
Conclusions 176
References 176
Chapter 11: Understanding Consumer Behavior in Technology-Mediated Spaces 178
Digital Marketing 179
E-Customers 182
Online Customer Experiences 184
E-Customer Relationship Management 186
Customer Co-Creation 189
Conclusion 191
References 192
Chapter 12: An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates 199
Introduction 199
Related Research 201
Evaluation of the National OGD Portal: A Case Study of the UAE’s OGD Initiative 208
Conclusion 212
Social and Practical Implications 214
Further Research Directions 214
References 215
Chapter 13: Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends 218
Introduction 218
Business Application of Robotics 219
Types of Robots 220
Industrial Robots 220
Service Robots 220
Professional Robots 221
Personal/Domestic Robots 221
Current Status in Each Hospitality Segment 221
Hotel 221
Food and Beverage 222
Meetings and Events 223
The Impact of Robots in the Hospitality Industry 224
Impact on Labor and Employment 224
Positive Impact 224
Create New Jobs 224
Impact on Customers 225
The Design of Human-like Robots or Machines 225
Impact on Corporations and Communities 226
Increase Production and Reduce Cost 226
Education and Training 228
Emerging Applications in Each Hospitality Segment 228
Hotel 228
Food and Beverage 228
Meetings and Events 229
The Risks Posed by Developments in Robotics 229
Conclusion 230
References 231
Chapter 14: Risk Management in the Digital Era: The Case of Nigerian Banks 236
Introduction 236
A Brief Overview on Corporate Governance 239
A Brief Overview on Recent Corporate Governance Challenges in Nigerian Banks 241
Code of Corporate Governance for Banks in Nigeria 241
Risk Management in the Digital Age 243
Empirical Analysis of the Current State of Risk Management of Banks in Nigeria 249
Conclusion, Recommendations and Policy Implications 251
References 251
Chapter 15: Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction 254
Introduction 254
Leadership Demands and Technological Capabilities in Construction 256
Leadership Demands in Construction 257
Digital Technology Capabilities Relevant to Construction 262
Smartphones 262
Wearable Technology 265
Drones 265
Virtual Reality, Augmented Reality and Mixed Reality 266
Building Information Modeling (BIM) 267
Artificial Intelligence and Software 267
Auto-Analytics 268
The Case of Australian Civil Construction 268
Challenges in Addressing Leadership Demands in Civil Construction Projects 268
Challenges Relating to the Team Focus 269
Challenges Relating to Leader Focus 270
Challenges Relating to Project Focus 270
Potential for Digital Technology to Address the Leadership Challenges 272
Discussion and Outlook 273
References 274
Chapter 16: The Making of Data-Driven Sustainable Smart City Communities in Holiday Destinations 279
Introduction 279
Dimensions of Sustainability in Urban Tourism 282
Urban Ecotourism 283
Food Tourism 284
Urban Culturescapes 285
Soft Mobility 286
Dimensions of Technology and Their Integration with Dimensions of Sustainability in Urban Tourism 289
Social Media and User-Generated Content 289
Gamification in Tourism 290
M-Learning or Mobile Learning 292
Soft Mobility and Green Energy Technologies in Urban Tourism 292
Green Energy Technologies 296
Conclusion 297
References 299
Index 303

Produkt-Details

• Erscheint lt. Verlag: 4.10.2019
• Zusatzinfo: XVII, 300 p. 12 illus.
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Datenbanken
• Themenwelt: Wirtschaft ► Allgemeines / Lexika
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
• Schlagworte: Big Data • digital business • Digital technology • Future Studies • Innovation • Organizational change • Organizational Culture • technology in business
• ISBN-10: 3-030-08277-6 / 3030082776
• ISBN-13: 978-3-030-08277-2 / 9783030082772