Starting an Online Business All-in-One For Dummies
For Dummies (Verlag)
978-1-119-64846-8 (ISBN)
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With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality.
The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.
Fund your business for success and future growth
Use SEO strategically to drive traffic to a well-designed site
Market your business effectively as an entrepreneur
Stand out, build customer relationships, and sell on social media
Keep up with ecommerce trends to stay a step ahead
With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.
Shannon Belew is a nationally recognized digital marketing strategist, speaker and consultant for B2B brands, and leads an engagement marketing team for a global infrastructure software company. Joel Elad is the head of Real Method Consulting, where he provides consulting and advice for e-commerce companies and entrepreneurs.
Introduction 1
Book 1: Start-Up Essentials 5
Chapter 1: Starting from Scratch 7
Chapter 2: Turning Ideas into a Viable Internet Business 17
Chapter 3: Getting Real: Creating a Usable Business Plan 31
Chapter 4: Funding Your Online Business 39
Chapter 5: Creating Policies to Protect Your Website and Customers 57
Chapter 6: Setting Up Shop: What You Need for Online Efficiency 67
Book 2: Legal and Accounting 83
Chapter 1: Minding the Law 85
Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations 95
Chapter 3: The Trademark-and-Copyright Two-Step 105
Chapter 4: Accounting for Taxes (and Then Some) 113
Book 3: Website Functionality and Aesthetics 135
Chapter 1: What’s in a (Domain) Name? 137
Chapter 2: Designing for User Experience 151
Chapter 3: Building a Site Without Spending a Fortune 169
Chapter 4: Serving Up Your Site 189
Chapter 5: Developing Content That Satisfies Visitors and Search Engines 199
Chapter 6: Going Beyond Beta and Launching Your Site 213
Book 4: Online and Operating 223
Chapter 1: Determining Your Revenue Model 225
Chapter 2: Making Money with Affiliate Programs 245
Chapter 3: Turning Information into Profit: From E-Books to Webinars 257
Chapter 4: Paying with the Right Payment Options 269
Chapter 5: Putting the (Shopping) Cart before the Horse 281
Chapter 6: Taking Inventory 295
Chapter 7: Fulfilling Expectations and Orders 305
Book 5: Managing Security Risks 325
Chapter 1: Understanding Security and Your Risks 327
Chapter 2: Developing a Plan: Security and Business Continuity 337
Chapter 3: Spotting and Thwarting Hackers and Net-Thieves 351
Chapter 4: Locking Down Your Site and Your Business 369
Book 6: Online Marketing Basics 377
Chapter 1: Jump-Starting Traffic and Driving Sales 379
Chapter 2: Your Own Public Relations for the Web 397
Chapter 3: Web Marketing at Work 411
Chapter 4: Converting Browsers to Buyers 435
Chapter 5: Analyzing and Monitoring Your Customers 451
Chapter 6: Mastering Search Engines, Optimization, and Rankings 473
Book 7: Retail to E-Tail 493
Chapter 1: Expanding Online to Keep and Grow Customers 495
Chapter 2: Managing the Differences between In-Store and Online Commerce 513
Chapter 3: Window Dressing for the Online Display 525
Chapter 4: Revving Up with Mobile Marketing, Social Media, and More 535
Chapter 5: Troubleshooting the Transition to Online Retail 553
Book 8: E-Commerce Fundamentals 565
Chapter 1: Starting Up with E-Commerce Functionality 567
Chapter 2: Mastering the Amazon 577
Chapter 3: Web-ify Your Store with Shopify 589
Chapter 4: Making eBay THE Way 607
Chapter 5: Posting Pictures for Profit 625
Book 9: E-Business for Nonprofits 645
Chapter 1: Raining Donations: Fundamentals for Online Giving 647
Chapter 2: Adding Online Moneymakers to an Existing Site 657
Chapter 3: Growing an Active Donor Base: Your Virtual Community 673
Chapter 4: Identifying Online Marketing Strategies That Fit the Cause 683
Chapter 5: Legal Considerations for Nonprofit Organizations 693
Book 10: E-Commerce Trends and Market Opportunities 701
Chapter 1: Discovering Niche Markets 703
Chapter 2: Building Business via Social Commerce 709
Chapter 3: Evaluating the SaaS Model: Selling Software and Apps 729
Chapter 4: Generating Opportunities through the Generations: Millennials, Boomers, and Beyond 741
Book 11: E-Commerce Advanced 759
Chapter 1: Mapping the Digital Buyer’s Journey 761
Chapter 2: Getting Personal with Content Marketing 771
Chapter 3: Listening to the Voice of the Customer 789
Chapter 4: Overhauling an Aging Online Business 805
Chapter 5: Expanding Products to Increase Stagnant Sales 819
Chapter 6: Transitioning a Small Site into Big Business 829
Index 845
| Erscheinungsdatum | 01.05.2020 |
|---|---|
| Sprache | englisch |
| Maße | 185 x 234 mm |
| Gewicht | 1157 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Theorie / Studium |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| ISBN-10 | 1-119-64846-7 / 1119648467 |
| ISBN-13 | 978-1-119-64846-8 / 9781119648468 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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