The Socially Savvy Advisor – Compliant Social Media for the Financial Industry

Jennifer Openshaw (Autor)

Software / Digital Media

368 Seiten

2014
John Wiley & Sons Inc (Hersteller)
978-1-118-95909-1 (ISBN)

Infos

The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template.

Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium--but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do.



Best practices in using social media for advisors and compliance officers
Planning for the regulators, vs. failing to plan
Challenges with LinkedIn, Facebook, Twitter and other social platforms
Elements of a good social media policy
Managing the top issues related to marketing and business development, engagement, and compliance

With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.

Autor

JENNIFER OPENSHAW, a nationally known leader in wealth management and consumer advocacy, has observed first-hand how technology is rapidly changing the financial industry. She has advised Fortune 500 firms, including Microsoft, on technology, social media, and communications, and writes a column on consumer investing and tech tools for MarketWatch and the LinkedIn Influencer program. She was named among the 25 Rising Stars of the Internet for her work as founder and CEO of Women's Financial Network, a pioneer in serving women investors online, and later sold the business to Wall Street legend Muriel Siebert. Jennifer has held senior positions at Bank of America, Wilshire Associates, and BankOne, and has been an executive of several social networking platforms geared toward investors. She has appeared on Oprah, Dr. Phil, CNN, and Fox and speaks nationwide. She lives in Connecticut with her husband and two daughters. Contact the author at LinkedIn/in/jenopenshaw or [e-mail]. Written with: STUART FROSS, partner, Foley & Lardner, former general counsel, Fidelity International. AMY McILWAIN, president, Financial Social Media.

Produkt-Details

• Erscheint lt. Verlag: 14.11.2014
• Co-Autor: Amy McIlwain, Stuart Fross
• Verlagsort: New York
• Sprache: englisch
• Maße: 150 x 250 mm
• Gewicht: 666 g
• Themenwelt: Informatik ► Office Programme ► Outlook
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Finanzwissenschaft
• ISBN-10: 1-118-95909-4 / 1118959094
• ISBN-13: 978-1-118-95909-1 / 9781118959091
• Zustand: Neuware