Business Model Innovation in the Era of the Internet of Things (eBook)

Studies on the Aspects of Evaluation, Decision Making and Tooling

Jan F. Tesch (Herausgeber)

eBook Download: PDF

2019 | 1st ed. 2019
XVIII, 257 Seiten
Springer International Publishing (Verlag)
978-3-319-98723-1 (ISBN)

Infos

This book outlines an integrative framework for business-model innovation in the paradigm of the Internet of Things. It elaborates several tools and methodologies for the quantitative, qualitative, analytical and effectual evaluation, and analyzes their applicability and efficiency for several phases of the business-model innovation process. As such, it provides guidance to managers, decision-makers and entrepreneurs on how to systematically employ the business-model concept with the aim of achieving sustainable competitive advantages. For researchers the book introduces cases and examples for successful business-model innovation and presents an integrated approach to the methods and tools applied.

Dr. Jan F. Tesch is a Senior Manager at Robert Bosch GmbH in Stuttgart, Germany, where he is responsible for the corporate competence center 'IoT Business Model Innovation'.

Autor

Dr. Jan F. Tesch is a Senior Manager at Robert Bosch GmbH in Stuttgart, Germany, where he is responsible for the development of innovative IoT Business models.

Inhalt

Foreword 6
Acknowledgements 7
Contents 9
Acronyms 11
List of Figures 12
List of Tables 15
Foundations 17
Introduction 18
1 Motivation of the Book 18
2 Research Gaps and Research Questions 20
3 Structure of the Book 23
4 Research Design 26
5 Anticipated Contributions 28
References 30
Theoretical Background 34
1 Business Models 34
1.1 Definitions 35
1.2 Perspectives on Business Models 35
2 Business Model Innovation (BMI) 45
2.1 Product Innovation as an Antecedent of Business Model Innovation 45
2.2 Degree of Radicalness in Business Model Innovation 47
2.3 Frameworks for Business Model Innovation as Transformational Processes 48
3 Digital Innovation and the Internet of Things 48
3.1 Digital Innovation and Transformation 48
3.2 The Emergence of the Novel Paradigm Around the Internet of Things 50
4 Business Model Innovation in the IoT Era 54
4.1 Layers of Value Creation of IoT-Based Business Models 55
4.2 Characteristics of IoT-Based Business Models 55
4.3 IoT Business Model Innovation 57
References 58
Decisions and Evaluation in IoT Business Model Innovation 63
IoT Business Model Innovation and the Stage-Gate Process 64
1 Introduction 64
2 Theoretical Background 65
2.1 Internet of Things 66
2.2 Business Models 66
2.3 Business Model Innovation 67
2.4 Stage-Gate System 68
3 Research Design 68
3.1 Research Setting 69
3.2 Data Collection 69
3.3 Data Analysis 71
4 Findings 71
5 Discussion 74
6 Conclusion 76
References 77
The Evaluation Aspect of Digital Business Model Innovation 80
1 Introduction 80
2 Theoretical Background and Existing Literature Reviews 82
2.1 Theoretical Background 82
2.2 Existing Literature on Business Model Evaluation 83
3 Methodology 85
4 Results: The Evaluation Aspect in Business Model Innovation 86
4.1 Qualitative Effectual Evaluation 86
4.2 Combined Qualitative and Quantitative Effectual Evaluation 87
4.3 Qualitative Causal Evaluation 88
4.4 Combined Qualitative and Quantitative Causal Evaluation 89
4.5 Quantitative Causal Evaluation 90
5 Towards an Integrative Framework for Digital Business Model Innovation 90
6 Avenues for Future Research 93
7 Conclusion and Limitations 95
References 96
Studies on the Roles of Tools and Methodologies in IoT BMI 100
The Business Model Pattern Database: A Tool for Systematic BMI 101
1 Introduction 101
2 Background 103
2.1 The Business Model 104
2.2 Business Model Innovation 104
2.3 Business Model Patterns 106
3 Methodology 108
3.1 Phase 1: Review Business Model Pattern Literature 108
3.2 Phase 2: Extract and Integrate Business Model Patterns 109
3.3 Phase 3: Structure Patterns by Impact on Business Model Elements 112
4 Results 115
4.1 Overview of Business Model Pattern Literature 115
4.2 Integrated List of Business Model Patterns 116
4.3 Taxonomy of Business Model Patterns 119
5 Application of the Database for Business Model Innovation 121
5.1 Initiation 121
5.2 Ideation 123
5.3 Integration 123
5.4 Implementation 124
6 Illustrative Case Study 124
6.1 Initiation 125
6.2 Ideation 125
6.3 Integration 125
6.4 Implementation 126
7 Limitations of the Research 126
8 Future Research Opportunities 127
9 Conclusion 128
Appendix 1 128
Appendix 2: Integrated List of Business Model Patterns 129
Appendix 3: Development of the Business Model Pattern Taxonomy 151
References 153
A Business Model Perspective on Innovation Susceptibility 157
1 Introduction 157
2 Theoretical Background 159
2.1 Business Models 159
2.2 Business Model Innovation 160
2.3 Business Model Tooling 161
3 Research Design 162
3.1 Data Collection 163
3.2 Data Analysis 164
3.3 Tool Creation and Validation 165
4 The Business Model Innovation Levers 167
5 Illustrative Case Study 173
6 Conclusion 174
References 175
Profit Driving Patterns for Digital Business Models 177
1 Introduction 177
2 Theoretical Background 178
3 Research Design 179
4 Findings 181
5 Discussion 183
6 Conclusions 184
Appendix 1: Summary of the Influencing Factors, Levers and Prerequisites for Each of the Profit Driving Patterns 185
References 187
Customer Surveys as a Quantitative Evaluation Tool for Digital BMI 189
1 Introduction 189
2 Theoretical Background 192
2.1 The Novel Economic Paradigm Around Digitalization and IoT 192
2.2 Digital Business Model Innovation and the Aspect of Evaluation 193
2.3 Conjoint Surveys as Tool for Evaluating Digital Business Models 196
3 Methodological Approach to Incorporate Conjoint Analysis 197
4 Case Study: Developing a Smart Home Platform Business Model 201
4.1 Development of the Reference Business Model 201
4.2 Identification of Solution Features and Attributes 203
4.3 Conjoint Survey and Study Realization 205
4.4 Data Analysis 205
4.5 Summary 211
5 Discussion 213
5.1 Using Conjoint as a Tool for Quantitative Evaluation of Digital BM 213
5.2 Quantitative Evaluation in Digital Business Model Innovation 213
6 Conclusion 215
References 216
Scenario Planning as a Causal Evaluation Tool for IoT Business Model Innovation 221
1 Introduction 221
2 Theoretical Background and Objectives 222
2.1 Business Model Innovation 224
2.2 Novel Requirements for BMI from the Paradigms of the IoT 225
2.3 Business Model Evaluation and Tooling 225
3 Methodology: Design Science Research (DSR) 227
4 An Evaluation Framework for IoT Business Model Innovation 229
4.1 Reference Business Model Design 230
4.2 Recapitulation of Driving Factors and Critical Uncertainties 232
4.3 Scenario Creation 233
4.4 Analysis of Impacts and Development of Strategic Implications 235
5 Discussion 236
6 Conclusion 238
References 239
Contributions 242
Findings and Results 243
1 Business Model Innovation in the Era of the Internet of Things (IoT) 243
2 The Role of Tools and Methodologies in IoT Business Model Innovation 247
2.1 Effectual Logic 247
2.2 Quantitative Logic 249
2.3 Causal Logic 249
2.4 Synthesis 251
References 251
Implications—An Integrative Framework for IoT Business Model Innovation 252
1 Theoretical Contributions 252
2 An Integrative Framework for IoT Business Model Innovation 255
References 258
Concluding Remarks 260
1 Limitations 261
2 Avenues for Future Research 263
References 264
References 266

Produkt-Details

• Erscheint lt. Verlag: 9.1.2019
• Reihe/Serie: Progress in IS
• Reihe/Serie: Progress in IS
• Zusatzinfo: XVIII, 257 p. 35 illus.
• Verlagsort: Cham
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Business model innovation • case studies on business innovation • Decision Making • evaluation of business models • internet of things • methodologies for business innovation • tools for business innovation
• ISBN-10: 3-319-98723-2 / 3319987232
• ISBN-13: 978-3-319-98723-1 / 9783319987231