Typography & Language in Everyday Life
Prescriptions and Practices
Seiten
2000
Longman (Verlag)
978-0-582-35755-6 (ISBN)
Longman (Verlag)
978-0-582-35755-6 (ISBN)
Language has graphic as well as linguistic aspects to it, this book argues that there are many opportunities for collaboration between typographers and applied linguistics. Typographic examples looked at include letter writing conventions and the house style of printers and publishers.
An illustrated discussion of the relationship between the graphic and linguistic elements of language, using familiar typographic examples from letter-writing conventions to the house style of printers and publishers. Language has graphic as well as linguistic aspects to it, and it is argued here that there are many opportunities for collaboration between typographers and applied linguistics. Organised in two parts, the first introduces aspects of typographic theory and history, and suggests areas of applied linguistics that offer approaches to the study of graphic language. The case studies in the second part examine everyday examples of display typography, house style and typing manuals, and letter-writing, from both theoretical and historical perspectives. Intended for a wide audience, including those unfamiliar with either these issues or the broad concepts in applied linguistics.
An illustrated discussion of the relationship between the graphic and linguistic elements of language, using familiar typographic examples from letter-writing conventions to the house style of printers and publishers. Language has graphic as well as linguistic aspects to it, and it is argued here that there are many opportunities for collaboration between typographers and applied linguistics. Organised in two parts, the first introduces aspects of typographic theory and history, and suggests areas of applied linguistics that offer approaches to the study of graphic language. The case studies in the second part examine everyday examples of display typography, house style and typing manuals, and letter-writing, from both theoretical and historical perspectives. Intended for a wide audience, including those unfamiliar with either these issues or the broad concepts in applied linguistics.
Sue Walker is head of the Department of Typography and Graphic Communication at the University of Reading, and has published widely in this area, most notably on typography for children.
1. Introduction 2. Describing typographic articulation 3. Prescription, authority, formality and status 4. Prescription and practice for non-experts 5. Prescription in house style and typing manuals 6. Letter writing 7. Ways forward for typographers and applied linguists ReferencesIndex
| Erscheint lt. Verlag | 13.12.2000 |
|---|---|
| Reihe/Serie | Language In Social Life |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 235 x 158 mm |
| Gewicht | 629 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| ISBN-10 | 0-582-35755-1 / 0582357551 |
| ISBN-13 | 978-0-582-35755-6 / 9780582357556 |
| Zustand | Neuware |
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