Big Data Analytics: A Management Perspective

Francesco Corea (Autor)

Buch | Softcover

XIII, 48 Seiten

2018 | 1. Softcover reprint of the original 1st ed. 2016
Springer International Publishing (Verlag)
978-3-319-81786-6 (ISBN)

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This book is about innovation, big data, and data science seen from a business perspective. Big data is a buzzword nowadays, and there is a growing necessity within practitioners to understand better the phenomenon, starting from a clear stated definition. This book aims to be a starting reading for executives who want (and need) to keep the pace with the technological breakthrough introduced by new analytical techniques and piles of data. Common myths about big data will be explained, and a series of different strategic approaches will be provided. By browsing the book, it will be possible to learn how to implement a big data strategy and how to use a maturity framework to monitor the progress of the data science team, as well as how to move forward from one stage to the next. Crucial challenges related to big data will be discussed, where some of them are more general - such as ethics, privacy, and ownership - while others concern more specific business situations (e.g., initial public offering, growth strategies, etc.). The important matter of selecting the right skills and people for an effective team will be extensively explained, and practical ways to recognize them and understanding their personalities will be provided. Finally, few relevant technological future trends will be acknowledged (i.e., IoT, Artificial intelligence, blockchain, etc.), especially for their close relation with the increasing amount of data and our ability to analyse them faster and more effectively.

Introduction.- What Data Science Means to the Business.- Key Data Challenges to Strategic Business Decisions.- A Chimera Called Data Scientist: Why they don't Exist (but they will in the Future).- Future Data Trends.- Where are we Going? The Path Toward an Artificial Intelligence.- Conclusions.

"The book presents a new viewpoint to approach the big data concept that tries to distance itself from previous approaches. It introduces a consistent framework to handle and apply data strategies. ... The book would be interesting reading for big data analysts or company managers because it discloses some important facets of this new technological challenge, although some subjects are quite hastily explained." (Svetlana Segarceanu, Computing Reviews, April, 2017)

Erscheinungsdatum	05.03.2022
Reihe/Serie	Studies in Big Data
Zusatzinfo	XIII, 48 p. 7 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	120 g
Themenwelt	Mathematik / Informatik ► Informatik ► Datenbanken
	Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik
	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
	Technik
Schlagworte	Big Data for Management • Big Data Guidelines for Managers • Business Big Data • data analytics • Data Science
ISBN-10	3-319-81786-8 / 3319817868
ISBN-13	978-3-319-81786-6 / 9783319817866
Zustand	Neuware