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Creative Selection - Ken Kocienda

Creative Selection

Inside Apple's Design Process During the Golden Age of Steve Jobs

(Autor)

Buch | Softcover
304 Seiten
2018
MacMillan (Verlag)
978-1-5290-0471-7 (ISBN)
CHF 26,15 inkl. MwSt
The inside story of Apple's design process during the golden age of Steve Jobs
An insider's account of Apple's creative process during the golden years of Steve Jobs.

'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process –from generating ideas to doing a demo for Steve Jobs.'
Adam Grant

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Ken Kocienda was a software engineer and designer at Apple for over fifteen years. After graduating from Yale, he fixed motorcycles, worked in the editorial library of a newspaper, taught English in Japan and made fine art photographs. Eventually, he discovered the internet, taught himself computer programming and made his way through a succession of dot-com-era startups, before landing at Apple in 2001, where he worked on the software teams that created the Safari web browser, iPhone, iPad and Apple Watch. Ken lives in San Jose, California with his wife.

Erscheinungsdatum
Verlagsort London
Sprache englisch
Maße 153 x 233 mm
Gewicht 404 g
Themenwelt Literatur Biografien / Erfahrungsberichte
Kunst / Musik / Theater Design / Innenarchitektur / Mode
Informatik Software Entwicklung User Interfaces (HCI)
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Betriebswirtschaft / Management Wirtschaftsinformatik
ISBN-10 1-5290-0471-3 / 1529004713
ISBN-13 978-1-5290-0471-7 / 9781529004717
Zustand Neuware
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