Business Analytics

A Contemporary Approach

Thomas W. Jackson, Steven Lockwood (Autoren)

Buch | Softcover

176 Seiten

2018
Red Globe Press (Verlag)
978-1-137-61060-7 (ISBN)

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This innovative new textbook, co-authored by an established academic and a leading practitioner, is the first to bring together issues of cloud computing, business intelligence and big data analytics in order to explore how organisations use cloud technology to analyse data and make decisions. In addition to offering an up-to-date exploration of key issues relating to data privacy and ethics, information governance, and the future of analytics, the text describes the options available in deploying analytic solutions to the cloud and draws on real-world, international examples from companies such as Rolls Royce, Lego, Volkswagen and Samsung.

Combining academic and practitioner perspectives that are crucial to the understanding of this growing field, Business Analytics acts an ideal core text for undergraduate, postgraduate and MBA modules on Big Data, Business and Data Analytics, and Business Intelligence, as well as functioning as a supplementary text for modules in Marketing Analytics. The book is also an invaluable resource for practitioners and will quickly enable the next generation of 'Information Builders' within organisations to understand innovative cloud based-analytic solutions.

Thomas W Jackson (BSc, PhD, FBCS) is a Professor of Information and Knowledge Management and is the Associate Dean Research in the School of Business and Economics at Loughborough University. He has over 16 years’ experience of research and industrial consultancy and secured over £14M of research funding. Steven Lockwood is Senior Executive Information Architect within the Global Analytics Chief Technology Office at IBM, UK. Today he focuses on the use of Big Data technologies deployed on hybrid cloud platforms to solve a variety of analytical problems. Steven’s achievements have resulted in him being placed within IBM’s Academy of Technology and the Academy Leadership team.

Foreword
Preface
1. Understanding the Big Data Landscape
2. Analytics – Descriptive, Predictive, Prescriptive, and Cognitive
3. Building Analytics across a Hybrid Cloud
4. Metadata Management
5. Governance – The Hardest Part?
6. Utilizing the Promise of Open Data
7. Ethics
8. What Lies Ahead
Appendix 1: Additional Big data Reference Architecture components
Appendix 2: Graph Databases
Appendix 3: Open Standards

Erscheinungsdatum	20.09.2018
Sprache	englisch
Maße	178 x 254 mm
Gewicht	338 g
Themenwelt	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
	Wirtschaft ► Allgemeines / Lexika
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Analytics • Big Data • Business Intelligence • Cloud Computing • Cloud solutions
ISBN-10	1-137-61060-3 / 1137610603
ISBN-13	978-1-137-61060-7 / 9781137610607
Zustand	Neuware