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Typography - Paul Luna

Typography

A Very Short Introduction

(Autor)

Buch | Softcover
176 Seiten
2018
Oxford University Press (Verlag)
978-0-19-921129-6 (ISBN)
CHF 17,90 inkl. MwSt
Typography encompasses design for reading, whether in print or on screens, where a set of visual choices to do with font, layout, and print size are taken to enhance a written message. Paul Luna explores the fascinating history of our letters, considering why typographic decisions are taken, and their impact on our own words.
Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style .

In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made.

ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Paul Luna is Emeritus Professor of Typography and Graphic Communication at the University of Reading. Before this he was head of corporate design at Oxford University Press and responsible for the design of major publications such as the Oxford English Dictionary, bilingual dictionaries, the Oxford Shakespeare, and the Revised English Bible.

PrefaceAcknowledgements1: Perfect letters2: Practical letters3: Presenting language4: Genre and layout5: Persuasion, information, art6: Picture language7: Evidence for design decisions8: Positive typographyAppendix 1: Dogma for designersAppendix 2: Good practice in typesettingFurther readingIndex

Erscheinungsdatum
Reihe/Serie Very Short Introductions
Zusatzinfo 25 black and white images
Verlagsort Oxford
Sprache englisch
Maße 109 x 176 mm
Gewicht 138 g
Themenwelt Kunst / Musik / Theater Design / Innenarchitektur / Mode
Informatik Grafik / Design Desktop Publishing / Typographie
ISBN-10 0-19-921129-9 / 0199211299
ISBN-13 978-0-19-921129-6 / 9780199211296
Zustand Neuware
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