Nicht aus der Schweiz? Besuchen Sie lehmanns.de

Industry Trends in Cloud Computing (eBook)

Alternative Business-to-Business Revenue Models
eBook Download: PDF
2017 | 1st ed. 2018
XXVIII, 205 Seiten
Springer International Publishing (Verlag)
978-3-319-63994-9 (ISBN)

Lese- und Medienproben

Industry Trends in Cloud Computing - David Dempsey, Felicity Kelliher
Systemvoraussetzungen
160,49 inkl. MwSt
(CHF 156,80)
Der eBook-Verkauf erfolgt durch die Lehmanns Media GmbH (Berlin) zum Preis in Euro inkl. MwSt.
  • Download sofort lieferbar
  • Zahlungsarten anzeigen

Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business. 



David Dempsey is an original co-founder of Salesforce EMEA and currently serves as Senior Vice President and Country Leader at Salesforce Ireland.  Prior to the establishment of Salesforce in Europe, David held executive positions at Oracle, including Head of Ireland Consulting Services. David is a certified Member of the Institute of Directors.

Felicity Kelliher is a Senior Lecturer in Management and Co-founder of the award winning RIKON group at Waterford Institute of Technology, Ireland. Widely published, Felicity has over 30 years of leadership and training experience. Prior to joining academia, Felicity held International Project Management and Consultancy roles in the I.T. industry.

David Dempsey is an original co-founder of Salesforce EMEA and currently serves as Senior Vice President and Country Leader at Salesforce Ireland.  Prior to the establishment of Salesforce in Europe, David held executive positions at Oracle, including Head of Ireland Consulting Services. David is a certified Member of the Institute of Directors. Felicity Kelliher is a Senior Lecturer in Management and Co-founder of the award winning RIKON group at Waterford Institute of Technology, Ireland. Widely published, Felicity has over 30 years of leadership and training experience. Prior to joining academia, Felicity held International Project Management and Consultancy roles in the I.T. industry.

Chapter 1: Introduction.- Chapter 2: Cloud Computing.- Chapter 3: Cloud Computing: The Emergence of the 5th Utility.- Chapter 4: Revenue Models and Pricing Strategies in the B2B SaaS Market.- Chapter 5: Business-to-Business Client Relationships in the Cloud Computing Software as a Service Realm.- Chapter 6: Recurring Revenue Framework Through a Cloud Computing Channel.- Chapter 7: B2B Cloud Computing Software as a Service Revenue Model.- Chapter 8: Recurring Revenue Model in Practice.- Chapter 9: Conclusion and Next Steps. 

Erscheint lt. Verlag 7.11.2017
Zusatzinfo XXVIII, 205 p. 16 illus. in color.
Verlagsort Cham
Sprache englisch
Themenwelt Mathematik / Informatik Informatik
Wirtschaft Betriebswirtschaft / Management Logistik / Produktion
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte B2B • Business-to-Business • CC • client relationship management • CRM • Customer Engagement • IaaS • Infrastructure as a Service • Paas • platform as a service • SaaS
ISBN-10 3-319-63994-3 / 3319639943
ISBN-13 978-3-319-63994-9 / 9783319639949
Haben Sie eine Frage zum Produkt?
PDFPDF (Wasserzeichen)
Größe: 3,0 MB

DRM: Digitales Wasserzeichen
Dieses eBook enthält ein digitales Wasser­zeichen und ist damit für Sie persona­lisiert. Bei einer missbräuch­lichen Weiter­gabe des eBooks an Dritte ist eine Rück­ver­folgung an die Quelle möglich.

Dateiformat: PDF (Portable Document Format)
Mit einem festen Seiten­layout eignet sich die PDF besonders für Fach­bücher mit Spalten, Tabellen und Abbild­ungen. Eine PDF kann auf fast allen Geräten ange­zeigt werden, ist aber für kleine Displays (Smart­phone, eReader) nur einge­schränkt geeignet.

Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür einen PDF-Viewer - z.B. den Adobe Reader oder Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür einen PDF-Viewer - z.B. die kostenlose Adobe Digital Editions-App.

Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.

Mehr entdecken
aus dem Bereich
Grundlagen – Use-Cases – unternehmenseigene KI-Journey

von Ralf T. Kreutzer

eBook Download (2023)
Springer Fachmedien Wiesbaden (Verlag)
CHF 41,95