The Art of Plain Speaking
How to Write and Speak in a Way that Will Impress the People that Matter
Seiten
2018
Routledge (Verlag)
978-0-8153-6746-8 (ISBN)
Routledge (Verlag)
978-0-8153-6746-8 (ISBN)
This book covers everything from how to come up with good ideas, how to write engaging copy with eye-catching headlines, how to speak elegantly in public, how to survive and thrive on social media, and how to get your message across effectively to clients, potential clients and the press.
This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose.
It is a result of five years at Charlie Corbett’s consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with humanity, is the best way to win business, boost morale and advance careers. It provides carefully detailed wisdom on how to write well, speak publicly and stand out in your job, as well as how to craft compelling communications, make the best of social media and handle the press.
The Art of Plain Speaking aims to improve the experience faced by many in the modern workplace, a world where senior management are entirely absent from the shop floor – replaced by indecipherable emails from HR – and where people speak in esoteric corporate riddles, believing that sounding clever is more productive than speaking clearly.
This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose.
It is a result of five years at Charlie Corbett’s consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with humanity, is the best way to win business, boost morale and advance careers. It provides carefully detailed wisdom on how to write well, speak publicly and stand out in your job, as well as how to craft compelling communications, make the best of social media and handle the press.
The Art of Plain Speaking aims to improve the experience faced by many in the modern workplace, a world where senior management are entirely absent from the shop floor – replaced by indecipherable emails from HR – and where people speak in esoteric corporate riddles, believing that sounding clever is more productive than speaking clearly.
Charlie Corbett worked for 12 years as a journalist and editor for some of the biggest brands in international media, including the Financial Times Group and The Wall Street Journal, before founding his own communications consultancy, Bullfinch Media.
Chapter 1: How to come up with good ideas Chapter 2: How to write well Chapter 3: How to write a headline Chapter 4: How to keep the grammar police at bay Chapter 5: How to create compelling corporate communications Chapter 6: How to stand out in your job Chapter 7: How to speak well publicly Chapter 8: How to make the best of social media Chapter 9: How to make the press work for you Chapter 10: Words to avoid if you want to speak or write with clarity
| Erscheinungsdatum | 18.12.2018 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 303 g |
| Themenwelt | Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 0-8153-6746-5 / 0815367465 |
| ISBN-13 | 978-0-8153-6746-8 / 9780815367468 |
| Zustand | Neuware |
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