Evolution and Social Impact of Video Game Economics (eBook)

Casey B. Hart (Herausgeber)

eBook Download: EPUB

2017
180 Seiten
Lexington Books (Verlag)
978-1-4985-4342-2 (ISBN)

Infos

This book examines how the video game industry’s economic strategies have changed over the past decade (2006–2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.

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Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions. Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.

Autor

Casey B. Hart is associate professor in the Department of Mass Communication at Stephen F. Austin State University.

Inhalt

ContentsIntroductionCasey Hart "Show me the money!" - Shifting Fields of Capital in the Global Game IndustryCasey O’Donnell Nintendo’s Retro Revolution: Commodified Nostalgia and the Virtual ConsoleSteve Cuff and Christopher Terry Business Models, Planned Obsolescence, Externalities: Examining the Virtual Hand of the Video Game IndustryMark D. Cruea Prestige: A Cyclical Act for Consumer ControlBrent Kice Free-to-play? Considering the interaction of functional factors in video game design influencing the economic effectiveness of microtransactionsCasey Hart P(l)aying Pretty: Consuming Fairy Tales and Device ApplicationsEmma WhatmanPlaying with and against Microtransactions: The Discourses of Microtransactions Acceptance and Rejection in Mainstream Video GamesJan Švelch Smart Players and Happy Consumers: Effects of Game Characteristics and Player Emotional Experiences on in-App Ad ResponsesHsuan-Yi Chou and Shaojung Sharon Wang Gold Farming in China—and in Western Academia, Journalism, and FictionBjarke Liboriussen About the Editor and Contributors

Produkt-Details

• Erscheint lt. Verlag: 13.7.2017
• Reihe/Serie: Studies in New Media
• Co-Autor: Hsuan-Yi Chou, Shaojung Sharon Wang, Emma Whatman, Mark D. Cruea, Steve Cuff, Casey B. Hart, Brent Kice, Bjarke Liboriussen, Casey O'Donnell, Jan Svelch, Christopher Terry
• Zusatzinfo: 11 Illustrations including: - 3 Black & White Illustrations; - 5 Halftones, Black & White including Black & White Photographs; - 3 Tables.
• Sprache: englisch
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft
• Themenwelt: Informatik ► Weitere Themen ► Computerspiele
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• Schlagworte: Design • Economics • Electronics • Sales • Social Impact • Strategies • video games
• ISBN-10: 1-4985-4342-1 / 1498543421
• ISBN-13: 978-1-4985-4342-2 / 9781498543422